ImageEngine – Optimize the Images on Your WordPress Site Like No Other Plugin
by ImageEngine · Performance
Automatically optimize and serve WEBP, AVIF and JPEGXL with ImageEngine.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
60+
≈69 estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: “avif”, “image cdn” and “webp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
84 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 60 of 17.1K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,100 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 127 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 12d
10%
Breadth
of keywords climbing, 12d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| jpegxl your tag | #1 | #1 | 0 |
| imageengine your tag | #1 | #1 | — |
| cdn xl | #1 | #3 | 0 |
| avif your tag | Not in the top 24 | ||
| image cdn your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 3 listed. 8 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “avif”, “image cdn” and “webp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.6K · peaks are release surges
Directory rank
Ranked about #19,100 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
4mo ago
latest release · v1.2.8 · 26 Jun 2026
28
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band 27 days ago and a band this size takes about a year or more to cross, so the real count is still just under 70.
Install history since 21 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ bszdesigns5.6y ago
This has to be the best plugin ever. Just found out about it through searching. Simple to use and already improved my GTMatrix grade. Thank you to the team behind this plugin!
Read on wp.org ↗ - ★★★★★ ocitemol5.6y ago
The plugin is fairly easy to set up once you got the ImageEngine account registered. The load times, especially on mobile, has improved significantly! Compared to similar image optimization plugins, this has a couple of unique features: Also support css,js,fonts and other static files Built in CDN AVIF support Bonus for working well with Elementor and WooCommerce.
Read on wp.org ↗ - ★★★★★ rankings5.6y ago
I’m a novice so I use Google Page Speed Score etc heavily… helps me benchmark my build and plugin quality so I can maximise the speed of my site and pages.. I use a lot of video so I use Bunny CDN… My Google scores had a lot of negative marks and I was stuck around 65 /100 with page load times around 1 second and 1 – 2 meg pages.. I plugged in ImageEngine and with the amazing help of Vysakh my scores went through the roof! 96 / 100, page speeds of 500ms! and page sizes of 370Kb!!! I mean what is not to like??? Would I recommend this 100% – 5 STARS! Thank you to Vysakh for setting it up and his Master Class on Google Chromes Inspect and Network tools 🙂
Read on wp.org ↗ - ★★★★★ singhalavi6.6y ago
I was looking for something like this, thanks for making it available for all CDN, even though i am not using it for image engine, it works superb, does what it says, please keep it open for all.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically optimize and serve WEBP, AVIF and JPEGXL with ImageEngine."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi.
- ✓ Headings and lists 5 headings and 4 lists.
- ✓ Enough to quote 2,438 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Image CDN" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-04 70+ → 60+ down after 34 days in tier
- 2026-08-31 80+ → 70+ down after 24 days in tier
- 2026-08-07 70+ → 80+ up after 25 days in tier
- 2026-07-13 80+ → 70+ down after 21 days in tier
- 2026-06-22 90+ → 80+ down after 103 days in tier
- 2026-03-11 80+ → 90+ up after 65 days in tier
- 2026-01-05 90+ → 80+ down after 22 days in tier
- 2025-12-14 100+ → 90+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Modern Images WP 400+ installs · 4.0★ · 3 shared tags D -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 2 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A -
Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ installs · 4.8★ · 2 shared tags A -
CompressX — AVIF & WebP Converter, Media Replacement 40K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for ImageEngine – Optimize the Images on Your WordPress Site Like No Other Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/image-cdn" width="480" height="300" style="border:0" loading="lazy" title="ImageEngine – Optimize the Images on Your WordPress Site Like No Other Plugin — Plugin Pulse"></iframe> ImageEngine – Optimize the Images on Your WordPress Site Like No Other Plugin: 60+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/image-cdn
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