Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “cdn xl”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cdn xl”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EvoMedia – Link-Safe Media Replace, Convert & Cleanup shows at wp.org #8 but places #12 on merit, a gap of 4 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Order Export For WooCommerce places #5 on merit, 5.0★ from 351 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 EmbedPress 100K+ · 4.8★ (307) wp.org #2 ↑1 1 too low 2 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #3 ↓1 1 too low 3 ImageEngine – Optimize the Images on Your WordPress Site Like No Other Plugin 60+ · 5.0★ (4) wp.org #1 2 too high 4 ConveyThis AI Multilingual Translation 1K+ · 4.4★ (145) wp.org #7 3 too low 5 Advanced Order Export For WooCommerce 100K+ · 5.0★ (351) wp.org #12 ↓2 7 too low 6 Sitemap Generator 3K+ · 3.7★ (23) wp.org #5 1 too high 7 Export Media as ZIP 3K+ · 3.7★ (3) wp.org #4 3 too high 8 Multi Location Product & Inventory Management for WooCommerce 100+ · 5.0★ (6) wp.org #14 ↓1 6 too low 9 Uplink Media Bridge for Etch 100+ · 5.0★ (2) wp.org #6 3 too high 10 Imajinn – Magical AI Image Generation 200+ · 5.0★ (3) wp.org #9 1 too high 11 R Rocket Media Library Mime Type 70+ · 0.0★ (0) wp.org #10 1 too high 12 EvoMedia – Link-Safe Media Replace, Convert & Cleanup 20+ · 5.0★ (1) wp.org #8 4 too high 13 OmniDirectory – Directory & Listings — · 5.0★ (2) wp.org #17 ↓2 4 too low 14 StoreRocket Store Locator – Map & Store Finder 20+ · 0.0★ (0) wp.org #11 3 too high 15 MyFeeds — Affiliate Product Feed Importer & Shoppable Product Cards 10+ · 0.0★ (0) wp.org #13 ↓1 2 too high 16 Essential Pro Pack for Elementor — · 5.0★ (2) wp.org #24 ↓3 8 too low 17 Australcode Uniform Images – Product Image Resize Without Cropping for WooCommerce 10+ · 0.0★ (0) wp.org #15 ↓1 2 too high 18 Uplink Media Manager — · 0.0★ (0) wp.org #16 2 too high 19 Lewe Bootstrap Visuals 10+ · 0.0★ (0) wp.org #18 ↓2 1 too high 20 Replai Mega Menu – Multi-column dropdown menus — · 0.0★ (0) wp.org #19 ↓2 1 too high 21 Upload Metadata Scrubber: Remove Author, PDF, Word and EXIF Metadata — · 0.0★ (0) wp.org #20 ↓2 1 too high 22 ChameFlow AI — · 0.0★ (0) wp.org #21 ↓2 1 too high 23 Pop3D Charts – 2D/3D Data Visualizer — · 0.0★ (0) wp.org #22 ↓2 1 too high 24 Hippius Media Offloader — · 0.0★ (0) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.