AVIF, WebP, Image Optimization, CDN, Service Worker & Client Hints All in One
by cookietrust · Performance
Also makes 1 other plugin · 200+ installs across the portfolio →
Speed up your website using cutting edge Image Service. Service Worker, Client Hints, WebP, 100% white labeled. NO URL Rewrite required.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
200+
≈250 estimated
Momentum
-9%
downloads vs prior 30d
Biggest opportunity: “avif”, “cdn” and “client hints” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
46 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 200 of 9.8K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,101 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.6.0.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1800 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.6.0; the current branch is 6.8
4.3★ over 9 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1800 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| avif your tag | Not in the top 24 | ||
| cdn your tag | Not in the top 24 | ||
| client hints your tag | Not in the top 24 | ||
| service worker your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 0 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “avif”, “cdn” and “client hints” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 170 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
4.9y ago
latest release · v1.2.0 · 26 Nov 2021
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; the previous band took 16 months to cross, which places it about 50% of the way through.
Install history since 16 Sep 2021
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.8.2
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Speed up your website using cutting edge Image Service. Service Worker, Client Hints, WebP, 100% white labe..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,365 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "cdn" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-04 300+ → 200+ down after 468 days in tier
- 2024-03-23 400+ → 300+ down after 1 days in tier
- 2024-03-22 300+ → 400+ up after 1 days in tier
- 2024-03-21 400+ → 300+ down after 1 days in tier
- 2024-03-20 300+ → 400+ up after 2 days in tier
- 2024-03-18 400+ → 300+ down after 1 days in tier
- 2024-03-17 300+ → 400+ up after 1 days in tier
- 2024-03-16 400+ → 300+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 2 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A -
Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ installs · 4.8★ · 2 shared tags A -
CompressX — AVIF & WebP Converter, Media Replacement 40K+ installs · 4.9★ · 2 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for AVIF, WebP, Image Optimization, CDN, Service Worker & Client Hints All in One into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/imghaste" width="480" height="300" style="border:0" loading="lazy" title="AVIF, WebP, Image Optimization, CDN, Service Worker & Client Hints All in One — Plugin Pulse"></iframe> AVIF, WebP, Image Optimization, CDN, Service Worker & Client Hints All in One: 200+ active installs, 4.3★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/imghaste
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