JSON-LD Breadcrumbs
by Pratik Chaskar · SEO
Also makes 15 other plugins · 12.2K+ installs across the portfolio →
Adds JSON-LD based breadcrumb schema to your site visible only to the Search Engines such as Google.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
+12%
downloads vs prior 30d
Biggest opportunity: One page off on “breadcrumb”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
84 health vs 65 average across 2,224 SEO plugins
Install conversion
How it's measured →7.5%
of downloads still active
At least 1K of 13.3K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| json ld your tag | #1 | #9 | 0 |
| json | #2 | #15 | 0 |
| breadcrumbs | #6 | #19 | 0 |
| json schema | #4 | #16 | up 2 |
| breadcrumb your tag | #13 | #21 | down 2 |
| breadcrumb plugin | #17 | #23 | — |
| wp json | #22 | #23 | down 1 |
| google your tag | Not in the top 24 | ||
| schema your tag | Not in the top 24 | ||
| schema.org your tag | Not checked yet | ||
10 searches this plugin appeared in over the last 90 days, 7 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “breadcrumb”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “google” and “schema” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “json”. #2 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
10mo ago
latest release · v1.0.5 · 19 Jan 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 2.6 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 1 Aug 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ joso936.5y ago
I has been in trouble for three days before I downloaded and used this plug in. Everthing work absurdly well instead of more reviewed competitors. Google Structured Data test tested!
Read on wp.org ↗ - ★★★★★ Majix9.5y ago
This is really great. Thank you very much
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds JSON-LD based breadcrumb schema to your site visible only to the Search Engines such as Google."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Yoast.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 158 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "schema.org" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-04-03 900+ → 1K+ up after 49 days in tier
- 2024-02-14 800+ → 900+ up after 42 days in tier
- 2024-01-03 900+ → 800+ down after 1 days in tier
- 2024-01-02 800+ → 900+ up after 208 days in tier
- 2023-06-08 700+ → 800+ up after 2 days in tier
- 2023-06-06 800+ → 700+ down after 5 days in tier
- 2023-06-01 700+ → 800+ up after 39 days in tier
- 2023-04-23 800+ → 700+ down after 13 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Schema 30K+ installs · 4.3★ · 3 shared tags C -
Schema App Structured Data 8K+ installs · 4.0★ · 3 shared tags A -
FAQ Schema For Pages And Posts 6K+ installs · 4.1★ · 3 shared tags D -
Schema Default Image 800+ installs · 4.2★ · 3 shared tags D -
SEOKEY – Powerful SEO plugin with Expert Insights and SEO Audit 1K+ installs · 4.5★ · 2 shared tags C -
BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for JSON-LD Breadcrumbs into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/json-ld-breadcrumbs" width="480" height="300" style="border:0" loading="lazy" title="JSON-LD Breadcrumbs — Plugin Pulse"></iframe> JSON-LD Breadcrumbs: 1K+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/json-ld-breadcrumbs
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