Lazy Load
by Automattic · Performance
Also makes 68 other plugins · 18.2M+ installs across the portfolio →
Lazy load images to improve page load times and server bandwidth. Images are loaded only when visible to the user.
44 health vs 67 average across 1,075 Performance plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.0.27, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 2837 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
459
now · peak 722
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.8y ago
latest release · v0.6.1
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-05-20 · 1,500 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ radioparanormalium3.3y ago
Having this plugin installed on my WordPress pages for some time resulted in having them all malware-infected which happened literally yesterday. The plugin had its name changed to some ‘WordPress CMS module’ and its directory name was changed as well.
Read on wp.org ↗ - ★★★★★ gunterqb6.8y ago
It produces random grayed out pictures within Jupiter theme image galleries. The galleries work like charm after disabling this bundled plugin.
Read on wp.org ↗ - ★★★★★ Tom7.1y ago
For me, this plug does not work
Read on wp.org ↗ - ★★★★★ highprrrr7.4y ago
I hate plugins that don’t have any sort of settings or anything. I can’t tell if it’s actually doing anything. How can I check?
Read on wp.org ↗ - ★★★★★ Naoise Golden Santos7.6y ago
Seems to work for some images but not for all, with no real explanation about why. There are no configuration options so I couldn’t find a way to fine-tune it.
Read on wp.org ↗ - ★★★★★ arjanvr7.8y ago
The idea might be good but its messing up the entire websites, mostly on different sliders.
Read on wp.org ↗ - ★★★★★ joshhouser7.9y ago
Worked right away, no setup work needed. The plugin is less than 10KB, makes my gallery blog way faster, loads reverse up when using TOC anchors (big plus), keeps DOM elements as IMGs, and has a good display. Exceeded all expectations! This is my new go to plugin.
Read on wp.org ↗ - ★★★★★ Daniel Albert Yap8.6y ago
Great plugin. Worked instantly after installation. Simply awesome!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.6.1 Security: XSS fix (reported by Jouko Pynnöne 0.6.1
- — Version 0.6 Filter to control when lazy loading is enabled 0.6
- — Version 0.5 Fix lazyload_images_add_placeholders by adding missing return, props Kevin Smith Lazy load avatars, props i8ramin Don’t lazy load images in the Dashboard Better compatibility with Jetpack Carousel 0.5
- — Version 0.4 New helper function to lazy load non-post content Prevent circular lazy-loading 0.4
- — Version 0.3 Make LazyLoad a static class so that it’s easier to change its hooks Hook in at a higher priority for content filters 0.3
- — Version 0.2 Adds noscript tags to allow the image to show up in no-js contexts (including crawlers), props smub Lazy Load post thumbnails, props ivancamilov 0.2
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
- 2016-07-20 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 0.6.1 Patched in 0.6.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 10 languages, 8 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-25 20K+ → 10K+ down after 599 days in tier
- 2024-09-03 30K+ → 20K+ down after 495 days in tier
- 2023-04-27 40K+ → 30K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Disable Lazy Load 10K+ installs · 4.3★ · 2 shared tags A - U Unveil Lazy Load 2K+ installs · 4.4★ · 2 shared tags D
-
EWWW Image Optimizer 1M+ installs · 4.8★ · 1 shared tag A -
Autoptimize 800K+ installs · 4.7★ · 1 shared tag A -
WebP Express 300K+ installs · 4.4★ · 1 shared tag A
-
Responsive Lightbox & Gallery 100K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Lazy Load into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lazy-load" width="480" height="300" style="border:0" loading="lazy" title="Lazy Load — Plugin Pulse"></iframe> Lazy Load: 10K+ active installs, 4.0★ (53 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/lazy-load