Lazy Load
by Automattic · Performance
Also makes 78 other plugins · 18.2M+ installs across the portfolio →
Lazy load images to improve page load times and server bandwidth. Images are loaded only when visible to the user.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 52/100
Stale · Likely abandoned
Active installs
10K+
≈17K estimated
Momentum
+47%
downloads vs prior 30d
Biggest opportunity: “front end optimization”, “images” and “lazy load” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
52 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →1.9%
of downloads still active
At least 10K of 520K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.0.31, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2901 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.0.31; the current branch is 6.8
4.0★ over 53 reviews, smoothed to 4.05★
3 of 5 tags set · short description in place
To rank higher: Last updated 2901 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| front end optimization your tag | Not in the top 24 | ||
| images your tag | Not in the top 24 | ||
| lazy load your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “front end optimization”, “images” and “lazy load” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 737 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.9y ago
latest release · v0.6.1 · 22 Nov 2018
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 20 months to cross, which places it about 68% of the way through.
Install history since 1 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ radioparanormalium3.5y ago
Having this plugin installed on my WordPress pages for some time resulted in having them all malware-infected which happened literally yesterday. The plugin had its name changed to some ‘WordPress CMS module’ and its directory name was changed as well.
Read on wp.org ↗ - ★★★★★ gunterqb7.0y ago
It produces random grayed out pictures within Jupiter theme image galleries. The galleries work like charm after disabling this bundled plugin.
Read on wp.org ↗ - ★★★★★ Tom7.3y ago
For me, this plug does not work
Read on wp.org ↗ - ★★★★★ highprrrr7.6y ago
I hate plugins that don’t have any sort of settings or anything. I can’t tell if it’s actually doing anything. How can I check?
Read on wp.org ↗ - ★★★★★ Naoise Golden Santos7.7y ago
Seems to work for some images but not for all, with no real explanation about why. There are no configuration options so I couldn’t find a way to fine-tune it.
Read on wp.org ↗ - ★★★★★ arjanvr8.0y ago
The idea might be good but its messing up the entire websites, mostly on different sliders.
Read on wp.org ↗ - ★★★★★ joshhouser8.1y ago
Worked right away, no setup work needed. The plugin is less than 10KB, makes my gallery blog way faster, loads reverse up when using TOC anchors (big plus), keeps DOM elements as IMGs, and has a good display. Exceeded all expectations! This is my new go to plugin.
Read on wp.org ↗ - ★★★★★ Daniel Albert Yap8.8y ago
Great plugin. Worked instantly after installation. Simply awesome!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.6.1 Security: XSS fix (reported by Jouko Pynnöne 0.6.1
- — Version 0.6 Filter to control when lazy loading is enabled 0.6
- — Version 0.5 Fix lazyload_images_add_placeholders by adding missing return, props Kevin Smith Lazy load avatars, props i8ramin Don’t lazy load images in the Dashboard Better compatibility with Jetpack Carousel 0.5
- — Version 0.4 New helper function to lazy load non-post content Prevent circular lazy-loading 0.4
- — Version 0.3 Make LazyLoad a static class so that it’s easier to change its hooks Hook in at a higher priority for content filters 0.3
- — Version 0.2 Adds noscript tags to allow the image to show up in no-js contexts (including crawlers), props smub Lazy Load post thumbnails, props ivancamilov 0.2
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (0.6.1). Sites still on an older version should update.
- 2016-07-20 Improper Neutralization of Input During Web Page Generation Affects < 0.6.1 Patched in 0.6.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Languages
via translate.wordpress.orgTranslated into 10 languages, 8 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Lazy load images to improve page load times and server bandwidth. Images are loaded only when visible to th..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 319 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "front-end optimization" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-25 20K+ → 10K+ down after 599 days in tier
- 2024-09-03 30K+ → 20K+ down after 495 days in tier
- 2023-04-27 40K+ → 30K+ down after 330 days in tier
- 2022-06-01 50K+ → 40K+ down after 396 days in tier
- 2021-05-01 60K+ → 50K+ down after 212 days in tier
- 2020-10-01 70K+ → 60K+ down after 118 days in tier
- 2020-06-05 80K+ → 70K+ down after 458 days in tier
- 2019-03-05 70K+ → 80K+ up after 277 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Disable Lazy Load 9K+ installs · 4.3★ · 2 shared tags A - U Unveil Lazy Load 2K+ installs · 4.4★ · 2 shared tags D
-
Smart LazyLoad – Lazy Load Images, Videos and Iframes 300+ installs · 4.2★ · 2 shared tags A -
EWWW Image Optimizer 1M+ installs · 4.8★ · 1 shared tag B -
Autoptimize 800K+ installs · 4.7★ · 1 shared tag A -
WebP Express 300K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Lazy Load into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lazy-load" width="480" height="300" style="border:0" loading="lazy" title="Lazy Load — Plugin Pulse"></iframe> Lazy Load: 10K+ active installs, 4.0★ (53 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/lazy-load
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