Smart LazyLoad – Lazy Load Images, Videos and Iframes
by Jumedeen khan · Performance
Also makes 2 other plugins · 450+ installs across the portfolio →
Speed up your WordPress website with the lightweight Vanilla Lazy Load JS for images, videos, and iframes to improve performance and Core Web Vitals.
86 health vs 67 average across 1,076 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
839
now · peak 839
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v2.0.0
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-08-24 · 1,383 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-05 400+ → 300+ down after 1 days in tier
- 2025-07-04 300+ → 400+ up after 1 days in tier
- 2025-07-03 400+ → 300+ down after 1 days in tier
- 2025-07-02 300+ → 400+ up after 1 days in tier
- 2025-07-01 400+ → 300+ down after 176 days in tier
- 2025-01-06 300+ → 400+ up after 1 days in tier
- 2025-01-05 400+ → 300+ down after 591 days in tier
- 2023-05-25 500+ → 400+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ installs · 4.1★ · 3 shared tags B -
Lazy Load Optimizer 3K+ installs · 4.2★ · 3 shared tags D -
a3 Lazy Load 90K+ installs · 4.3★ · 2 shared tags A -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A -
LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ installs · 4.2★ · 2 shared tags A -
Disable Lazy Load 10K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Smart LazyLoad – Lazy Load Images, Videos and Iframes into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lazy-load-for-images" width="480" height="300" style="border:0" loading="lazy" title="Smart LazyLoad – Lazy Load Images, Videos and Iframes — Plugin Pulse"></iframe> Smart LazyLoad – Lazy Load Images, Videos and Iframes: 300+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/lazy-load-for-images