Unveil Lazy Load
by marubon · Performance
Also makes 1 other plugin · 9K+ installs across the portfolio →
Unveil Lazy Load is a WordPress Plugin whitch makes lazy-image-load possible to decrease number of requests and improve page loading time.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned
Active installs
2K+
≈2.7K estimated
Momentum
+31%
downloads vs prior 30d
Biggest opportunity: “images”, “lazy load” and “performance” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 2K of 57.1K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,099 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3259 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.0.38; the current branch is 6.8
4.7★ over 15 reviews, smoothed to 4.24★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 3259 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| images your tag | Not in the top 24 | ||
| lazy load your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “images”, “lazy load” and “performance” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 287 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
8.9y ago
latest release · v0.3.1 · 28 Nov 2017
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 19 months to cross, which places it about 71% of the way through.
Install history since 1 Jun 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ skunkworks9.1y ago
Doesn’t appear to work. All page images load without scrolling.
Read on wp.org ↗ - ★★★★★ dj.cowan9.4y ago
No fuss, no problems encountered in 18 months of use
Read on wp.org ↗ - ★★★★★ Laura53010.3y ago
It is the fastest lazy load I had installed. Thank you!!
Read on wp.org ↗ - ★★★★★ belwerks11.7y ago
Lives up to the hype. Immediate boost in page speeds from a plugin that doesn’t churn up load times.
Read on wp.org ↗ - ★★★★★ Md Nurullah11.8y ago
My website is fast now
Read on wp.org ↗ - ★★★★★ apollosk11.9y ago
Very lightweight and does the job as advertised! Love it!
Read on wp.org ↗ - ★★★★★ Squazz12.0y ago
Previously I used “BJ lazy Load”. This plugin does the work better and faster, especially on mobile devices.
Read on wp.org ↗ - ★★★★★ zaquery12.1y ago
This is how plugins should be – activate and go – works perfectly.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Unveil Lazy Load is a WordPress Plugin whitch makes lazy-image-load possible to decrease number of requests..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 3 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 752 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 3 tags appear in the text ("images", "performance" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-18 3K+ → 2K+ down after 563 days in tier
- 2024-11-01 4K+ → 3K+ down after 501 days in tier
- 2023-06-19 5K+ → 4K+ down after 1 days in tier
- 2023-06-18 4K+ → 5K+ up after 2 days in tier
- 2023-06-16 5K+ → 4K+ down after 341 days in tier
- 2022-07-10 6K+ → 5K+ down after 345 days in tier
- 2021-07-30 7K+ → 6K+ down after 232 days in tier
- 2020-12-10 8K+ → 7K+ down after 119 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 2 shared tags B -
Image Placeholders 60K+ installs · 3.8★ · 2 shared tags B -
Enhanced Responsive Images 50K+ installs · 3.6★ · 2 shared tags -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Unveil Lazy Load into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/unveil-lazy-load" width="480" height="300" style="border:0" loading="lazy" title="Unveil Lazy Load — Plugin Pulse"></iframe> Unveil Lazy Load: 2K+ active installs, 4.7★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/unveil-lazy-load
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