Unveil Lazy Load
by marubon · Performance
Also makes 1 other plugin · 9K+ installs across the portfolio →
Unveil Lazy Load is a WordPress Plugin whitch makes lazy-image-load possible to decrease number of requests and improve page loading time.
48 health vs 67 average across 1,075 Performance plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3196 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
187
now · peak 287
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
12.0y ago
latest release · v0.3.0
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-17 · 1,448 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ skunkworks8.9y ago
Doesn’t appear to work. All page images load without scrolling.
Read on wp.org ↗ - ★★★★★ dj.cowan9.3y ago
No fuss, no problems encountered in 18 months of use
Read on wp.org ↗ - ★★★★★ Laura53010.1y ago
It is the fastest lazy load I had installed. Thank you!!
Read on wp.org ↗ - ★★★★★ belwerks11.5y ago
Lives up to the hype. Immediate boost in page speeds from a plugin that doesn’t churn up load times.
Read on wp.org ↗ - ★★★★★ Md Nurullah11.7y ago
My website is fast now
Read on wp.org ↗ - ★★★★★ apollosk11.7y ago
Very lightweight and does the job as advertised! Love it!
Read on wp.org ↗ - ★★★★★ Squazz11.8y ago
Previously I used “BJ lazy Load”. This plugin does the work better and faster, especially on mobile devices.
Read on wp.org ↗ - ★★★★★ zaquery11.9y ago
This is how plugins should be – activate and go – works perfectly.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-18 3K+ → 2K+ down after 563 days in tier
- 2024-11-01 4K+ → 3K+ down after 501 days in tier
- 2023-06-19 5K+ → 4K+ down after 1 days in tier
- 2023-06-18 4K+ → 5K+ up after 2 days in tier
- 2023-06-16 5K+ → 4K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.6★ · 2 shared tags B -
Image Placeholders 60K+ installs · 3.8★ · 2 shared tags B -
Enhanced Responsive Images 50K+ installs · 3.6★ · 2 shared tags B -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Unveil Lazy Load into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/unveil-lazy-load" width="480" height="300" style="border:0" loading="lazy" title="Unveil Lazy Load — Plugin Pulse"></iframe> Unveil Lazy Load: 2K+ active installs, 4.7★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/unveil-lazy-load