Lead Forensics
by Lead Forensics Wordpress Plugin Support · Analytics
Easily add your Lead Forensics tracking code to your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
4K+
≈5K estimated
Momentum
+7%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” for “leads”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “leads” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 4K of 123.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 43 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 4 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
6%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lead forensics your tag | #1 | #3 | 0 |
| forensics | #1 | #1 | 0 |
| lead | #3 | #15 | 0 |
| lead tracking | #2 | #12 | 0 |
| roi | #2 | #5 | 0 |
| lead page | #4 | #18 | 0 |
| wordpress to lead | #5 | #20 | 0 |
| leads | #12 | #23 | down 3 |
| b2b analytics | #8 | #16 | 0 |
| b2b tracking | #8 | #14 | 0 |
| b2b your tag | #24 | #20 | down 2 |
| analytics your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
| visitor tracking your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 11 listed. 11 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” for “leads”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “leads” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
4mo ago
latest release · v3.6.1 · 22 Jun 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 23% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 5K.
Install history since 10 Nov 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Website Dude8.0y ago
The plugin worked for me and did as it was expected to do.
Read on wp.org ↗ - ★★★★★ maxoncos8.2y ago
Worked without issue on my site.
Read on wp.org ↗ - ★★★★★ johadretri8.5y ago
after installing this plugin, it gave me the classic wordpress white screen of death. the tool itself seems useful but not worth the damage once disabled site works ok again. if a later release fixes this issue ill be happy to give it another try
Read on wp.org ↗ - ★★★★★ RupertGB11.0y ago
Paste the code in the box.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.6.0 Restored single field tracking code entry for improved compatibility Added automatic migration for users upgrading from all previous versions 3.6.0
- — Version 3.5.4 Fixed script tag output to prevent URL rendering as plain text on some themes Normalised whitespace in script tags at save and migration time Changed wp_head priority to fire after page title and SEO meta tags 3.5.4
- — Version 3.5.3 Fixed migration split to correctly separate script and noscript tags Added validation to prevent noscript tag being saved in script field and vice versa Improved hint text and placeholders to make field requirements clea 3.5.3
- — Version 3.5.2 Fixed migration to correctly read tracking code from previous plugin version 3.5.2
- — Version 3.5.1 Migration now runs on any version below 3.5.1 to catch users who updated to 3.4.0 early 3.5.1
- — Version 3.5.0 Automatic migration of tracking code from previous plugin version on activation 3.5.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add your Lead Forensics tracking code to your WordPress site."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 325 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("analytics", "b2b", "visitor tracking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 5K+ → 4K+ down after 148 days in tier
- 2026-06-05 6K+ → 5K+ down after 15 days in tier
- 2026-05-21 7K+ → 6K+ down after 1 days in tier
- 2026-05-20 8K+ → 7K+ down after 350 days in tier
- 2025-06-04 9K+ → 8K+ down after 2 days in tier
- 2025-06-02 8K+ → 9K+ up after 1 days in tier
- 2025-06-01 9K+ → 8K+ down after 2 days in tier
- 2025-05-30 8K+ → 9K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ installs · 4.1★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A - N NewStatPress 8K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Lead Forensics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lead-forensics-roi" width="480" height="300" style="border:0" loading="lazy" title="Lead Forensics — Plugin Pulse"></iframe> Lead Forensics: 4K+ active installs, 4.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/lead-forensics-roi
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.