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wp.org search vs our merit ranking: “roi”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “roi”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Roi Calculator shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quiz Builder for WooCommerce – Product Recommendations places #6 on merit, 5.0★ from 102 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #1 2 Mailchimp for WooCommerce 200K+ · 4.0★ (726) wp.org #4 2 too low 3 Matomo Analytics – Powerful, Privacy-First Insights for WordPress 100K+ · 4.6★ (178) wp.org #9 ↑1 6 too low 4 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #6 2 too low 5 WooCommerce Analytics 20K+ · 4.5★ (4) wp.org #2 ↑1 3 too high 6 Quiz Builder for WooCommerce – Product Recommendations 2K+ · 5.0★ (102) wp.org #16 10 too low 7 Stylish Price List – Price Table Builder & QR Code Restaurant Menu 3K+ · 4.7★ (117) wp.org #17 10 too low 8 MailerLite – WooCommerce integration 30K+ · 2.8★ (64) wp.org #7 ↑1 1 too high 9 Lead Forensics 4K+ · 4.0★ (4) wp.org #3 ↓1 6 too high 10 ShoppingFeeder 200+ · 5.0★ (21) wp.org #15 5 too low 11 UTM Event Tracker and Analytics, UTM Grabber 800+ · 5.0★ (6) wp.org #8 ↓1 3 too high 12 Klaviyo 100K+ · 2.8★ (24) wp.org #10 ↓1 2 too high 13 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #20 7 too low 14 Embedder for Google Reviews 6K+ · 5.0★ (7) wp.org #19 5 too low 15 VietQR 4K+ · 5.0★ (4) wp.org #14 1 too high 16 Usermaven 900+ · 5.0★ (3) wp.org #13 3 too high 17 Roi Calculator 100+ · 5.0★ (1) wp.org #5 12 too high 18 Smart Investment Calculator (For businesses) 200+ · 0.0★ (0) wp.org #11 7 too high 19 UTM Tracker for Contact Form 7 400+ · 5.0★ (2) wp.org #22 3 too low 20 Source Medium Tracker for Contact Form 7 200+ · 5.0★ (2) wp.org #23 3 too low 21 ConvertCalculator: Build Cost, Price, Quotation, ROI Interactive Calculators 700+ · 5.0★ (1) wp.org #12 9 too high 22 AnyTrack for WooCommerce 100+ · 5.0★ (1) wp.org #18 ↑3 4 too high 23 Tech Akhil Marketing ROI Calculator — · 5.0★ (1) wp.org #21 ↓3 2 too high 24 Casso Flow – Tự động xác nhận thanh toán chuyển khoản ngân hàng 200+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.