Letterhead
by tryletterhead · Email & Marketing
Connect each site in a WordPress Multisite to its Letterhead channel to automatically curate posts.
80 health vs 63 average across 1,689 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-10-21 · 695 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
212
now · peak 212
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- Email & Marketing
- Pro tier
- none detected
- Download trend
- volatile (a recent download spike, likely a release)
- Reviews
- 0
- Last updated
- 20 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
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Newsletters 2K+ installs · 4.6★ · 2 shared tags A -
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MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A -
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★ · 1 shared tag A -
WP Mail Logging 300K+ installs · 4.7★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Letterhead into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/letterhead" width="480" height="300" style="border:0" loading="lazy" title="Letterhead — Plugin Pulse"></iframe> Letterhead: 100+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/letterhead