Leverage Browser Caching
by Rinku Y · Performance
Also makes 5 other plugins · 12.1K+ installs across the portfolio →
Speed up WordPress with browser caching. Automatically adds expiry headers for images, CSS, JS & fonts via .htaccess Zero config (Apache only)
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
no flags
Active installs
9K+
≈9.9K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “page speed”, “site speed” and “htaccess” for “browser cache”, “gtmetrix” and “config”. “page speed” isn't earning its slot: you're not in the first 24 results for its own search. “browser cache” sits at #11 untagged, close enough for a declared tag to move it up. “site speed” isn't earning its slot: you're not in the first 24 results for its own search. “gtmetrix” sits at #12 untagged, close enough for a declared tag to move it up. “htaccess” isn't earning its slot: it only gets you to #21. “config” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 9K of 431.9K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,099 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 115 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.1★ over 42 reviews, smoothed to 4.10★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| leverage browser caching your tag | #1 | #1 | 0 |
| browser | #2 | #3 | 0 |
| browser caching your tag | #2 | #4 | 0 |
| web browser | #1 | #2 | 0 |
| caching | #3 | #5 | 0 |
| page caching | #5 | #11 | 0 |
| wordpress caching | #5 | #7 | 0 |
| config | #14 | #15 | up 2 |
| browser cache | #11 | #14 | 0 |
| apache | #16 | #14 | 0 |
| htaccess your tag | #21 | #20 | down 4 |
| gtmetrix | #12 | #14 | 0 |
| expiry | #21 | #19 | down 1 |
| prefetch | #16 | #14 | 0 |
| heartbeat | #20 | #14 | up 1 |
| jpeg | #20 | #18 | down 1 |
| minification | #21 | #17 | 0 |
| gzip | #23 | #20 | 0 |
| page speed your tag | Not in the top 24 | ||
| site speed your tag | Not in the top 24 | ||
63 searches this plugin appeared in over the last 90 days, 18 listed. 45 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “page speed”, “site speed” and “htaccess” for “browser cache”, “gtmetrix” and “config”. “page speed” isn't earning its slot: you're not in the first 24 results for its own search. “browser cache” sits at #11 untagged, close enough for a declared tag to move it up. “site speed” isn't earning its slot: you're not in the first 24 results for its own search. “gtmetrix” sits at #12 untagged, close enough for a declared tag to move it up. “htaccess” isn't earning its slot: it only gets you to #21. “config” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 20.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v3.1 · 8 Jul 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 31% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “9K+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 2.7 years to cross, so the real count is still just under 10K.
Install history since 15 Apr 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Sepi2.5y ago
nothing need to do. thank you dev team
Read on wp.org ↗ - ★★★★★ kasper825.7y ago
I just want to thank you. I never leave reviews, but this just cut down the loading time on my site by 5 second and increased my GT Metrix rating from an F to a B. With just one plugin! I was really worried that my site was taking so long to load, but this was just the thing I needed. Great Application. If I could give more stars, I would!
Read on wp.org ↗ - ★★★★★ canegunkai5.7y ago
Injects ads in all pages in the Dashboard.
Read on wp.org ↗ - ★★★★★ redrocksoftwares6.0y ago
Before installing this Leverage browser caching of my website is F(4) according to GT Matrix. But after installing this it will be changed in D(60) truly amazing and awesome thing is that, they have no settings to set, it will be works automatically. Thank You Mr. Rinku Yadav
Read on wp.org ↗ - ★★★★★ bondimedical36.0y ago
Easy to install and no settings to adjust as it automatically writes the code to your htaccess file. My score for leverage browser caching on GTmetrix went from F to B. Thank you for your great work.
Read on wp.org ↗ - ★★★★★ SirAde6.2y ago
tried it on 3 of my site and does the job easily
Read on wp.org ↗ - ★★★★★ Tanmoy Biswas6.7y ago
Thanks This plugin working perfectly for me
Read on wp.org ↗ - ★★★★★ egoruk6.8y ago
No effect! Does absolutely nothing. Don’t bother to install it.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1 Code improvements Plugin check issues fixed 3.1
- — Version 3.0 Code improvements Pro info and link added 3.0
- — Version 2.7 Code improvements: browser caching rules now added only on plugin activation and removed only on deactivation. Added modern MIME types: WebP, AVIF, SVG, WOFF, WOFF2, TTF, JSON. Removed invalid image/jpg MIME type (duplic 2.7
- — Version 2.6 Removed additional class. 2.6
- — Version 2.5 Tested up to WordPress 6.6. Added additional class. 2.5
- — Version 2.4 Tested up to latest WordPress. 2.4
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Speed up WordPress with browser caching. Automatically adds expiry headers for images, CSS, JS & fonts via..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 6 headings and 5 lists.
- ✓ Enough to quote 2,838 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Page Speed" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-24 10K+ → 9K+ down after 995 days in tier
- 2023-12-03 20K+ → 10K+ down after 475 days in tier
- 2022-08-15 30K+ → 20K+ down after 389 days in tier
- 2021-07-22 40K+ → 30K+ down after 323 days in tier
- 2020-09-02 30K+ → 40K+ up after 375 days in tier
- 2019-08-24 20K+ → 30K+ up after 391 days in tier
- 2018-07-29 10K+ → 20K+ up after 160 days in tier
- 2018-02-19 9K+ → 10K+ up after 49 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Speed Up – Browser Caching 700+ installs · 4.3★ · 3 shared tags A -
Caresort Performance Monitor — installs · 3.6★ · 2 shared tags -
360 Orbit Speed Optimizer — installs · 3.6★ · 2 shared tags -
Redirection 2M+ installs · 4.4★ · 1 shared tag A -
TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ installs · 4.5★ · 1 shared tag A -
Asset CleanUp: Page Speed Booster 100K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Leverage Browser Caching into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/leverage-browser-caching" width="480" height="300" style="border:0" loading="lazy" title="Leverage Browser Caching — Plugin Pulse"></iframe> Leverage Browser Caching: 9K+ active installs, 4.1★ (42 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/leverage-browser-caching
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