TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF
by TinyPNG · Performance
Speed up your website. Optimize your JPEG, PNG, and WebP images automatically with TinyPNG.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
100K+
≈170K estimated
Momentum
-38%
downloads vs prior 30d
Biggest opportunity: Swap “image size”, “page speed” and “performance” for “compress”, “image compression” and “convert images”. “image size” isn't earning its slot: you're not in the first 24 results for its own search. “compress” sits at #4 untagged, close enough for a declared tag to move it up. “page speed” isn't earning its slot: you're not in the first 24 results for its own search. “image compression” sits at #4 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “convert images” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 69 average across 1,807 Performance plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 100K of 5.5M lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,101 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 181 reviews, smoothed to 4.41★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.6
Velocity
places per keyword, 28d
28%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| jpeg | #1 | #2 | 0 |
| tinypng | #1 | #1 | 0 |
| png | #2 | #3 | 0 |
| png convert | #2 | #4 | down 1 |
| compression your tag | #4 | #5 | down 2 |
| image compression | #4 | #3 | down 2 |
| compress images your tag | #5 | #5 | down 1 |
| images compression | #2 | #3 | 0 |
| png images | #2 | #4 | down 1 |
| jpeg to png | #2 | #3 | — |
| compress | #4 | #4 | up 1 |
| webp images | #7 | #9 | 0 |
| convert images | #5 | #7 | up 2 |
| png to webp | #5 | #8 | 0 |
| image compress | #5 | #6 | 0 |
| convert to webp | #9 | #11 | 0 |
| convert avif | #6 | #8 | up 11 |
| avif | #11 | #14 | up 9 |
| image optimization | #12 | #11 | 0 |
| convert | #12 | #14 | 0 |
| image size your tag | Not in the top 24 | ||
| page speed your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
162 searches this plugin appeared in over the last 90 days, 20 listed. 111 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image size”, “page speed” and “performance” for “compress”, “image compression” and “convert images”. “image size” isn't earning its slot: you're not in the first 24 results for its own search. “compress” sits at #4 untagged, close enough for a declared tag to move it up. “page speed” isn't earning its slot: you're not in the first 24 results for its own search. “image compression” sits at #4 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “convert images” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 200K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
14
releases in the last 12 months
18d ago
latest release · v3.8.1 · 13 Oct 2026
57
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; the previous band took 5.7 years to cross, which places it about 66% of the way through.
Install history since 6 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ zamros3mo ago
yes it does what it does..truly an amazing app 🔥🔥🔥
Read on wp.org ↗ - ★★★★★ toshikisa4mo ago
As I’m a long user of Tiny PNG (Through web site and API), I installed this plugin without any hesitation. The result is a I expected. Very high quality compression. Well done.
Read on wp.org ↗ - ★★★★★ dvelkov4mo ago
This plugin is awesome!
Read on wp.org ↗ - ★★★★★ pedrodinis4mo ago
Very useful and a great help!A lot of love for the panda. Thanks
Read on wp.org ↗ - ★★★★★ wgraterol215mo ago
It’s great and really usefull
Read on wp.org ↗ - ★★★★★ debbietomkies5mo ago
Very easy to set up and runs quietly in the background with no fuss. Seems to be very effective. Very happy!
Read on wp.org ↗ - ★★★★★ Jean Werk5mo ago
I’ve been compressing images with this free plugin for years on some of my sites.
Read on wp.org ↗ - ★★★★★ mariocacciottolo6mo ago
Works very well
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.7.0 chore: migrated meta key from tiny_compress_images to _tiny_compress_images feat: when original is set to be compressed, it will also compress images filtered by big_image_size_threshold. 3.7.0
- — Version 3.6.14 fix: added check for valid path before deleting converted image fix: use hook uninstall_plugin instead of uninstall.php to prevent dependency deletion 3.6.14
- — Version 3.6.13 fix: will copy sizes attribute to picture element fix: will no longer clear logs on each save settings feat: if supported, can serve modern formats like webp/avif through htacess rules fix: when img has no src, will not 3.6.13
- — Version 3.6.12 chore: updated tiny package to 1.6.4 fix: resolved warning when img tag was missing src attribute 3.6.12
- — Version 3.6.9 fix: prevent picture element on product pages (WooCommerce) 3.6.9
- — Version 3.6.8 feat: download logs and diagnostics chore: updated phpcs rules and formatting 3.6.8
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.8.1). Sites still on an older version should update.
- Patched High · 8.1 TinyPNG <= 3.6.13 - Authenticated (Author+) Arbitrary File Deletion via 'convert.path' in 'tiny_compress_images' Post Meta ↗2026-07-02 CVE-2026-7311 Improper Limitation of a Pathname to a Restricted Directory Affects <= 3.6.13 Patched in 3.6.14
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 129 languages, 7 at 90% or more
Plus 105 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names TinyPNG Image Optimization when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Image optimization
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Speed up your website. Optimize your JPEG, PNG, and WebP images automatically with TinyPNG."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "if you have").
- ✓ Names what it works with Mentions WooCommerce, WPML, Multisite.
- ✓ Headings and lists 11 headings and 5 lists.
- ✓ Enough to quote 5,267 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "compress images", "Page Speed" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 200K+ → 100K+ down after 2069 days in tier
- 2019-04-02 100K+ → 200K+ up after 724 days in tier
- 2017-04-08 90K+ → 100K+ up after 65 days in tier
- 2017-02-02 80K+ → 90K+ up after 56 days in tier
- 2016-12-08 70K+ → 80K+ up after 68 days in tier
- 2016-10-01 60K+ → 70K+ up after 36 days in tier
- 2016-08-26 50K+ → 60K+ up after 169 days in tier
- 2016-03-10 40K+ → 50K+ up after 69 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 90K+ installs · 4.3★ · 2 shared tags A -
Insights from Google PageSpeed 10K+ installs · 4.5★ · 2 shared tags A -
Solid Performance – Your No-Code Caching, Performance, & Page Speed Solution 4K+ installs · 4.0★ · 2 shared tags B -
WP Remove Query Strings From Static Resources 3K+ installs · 4.2★ · 2 shared tags A -
Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ installs · 4.6★ · 2 shared tags A -
Lazy Load for Comments 2K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/tiny-compress-images" width="480" height="300" style="border:0" loading="lazy" title="TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF — Plugin Pulse"></iframe> TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF: 100K+ active installs, 4.5★ (181 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/tiny-compress-images
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