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wp.org search vs our merit ranking: “browser caching”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “browser caching”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

xSpeed Cache: AI-Powered Performance Hub with MCP, Caching & CDN shows at wp.org #10 but places #17 on merit, a gap of 7 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #10 on merit, 4.9★ from 4962 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Prevent Browser Caching 10K+ · 4.9★ (29) wp.org #1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #4 2 too low 3 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #5 2 too low 4 Leverage Browser Caching 9K+ · 4.1★ (42) wp.org #2 2 too high 5 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #6 ↑2 1 too low 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #7 ↓1 1 too low 7 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #9 2 too low 8 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #8 ↓1 9 Speed Up – Browser Caching 700+ · 5.0★ (7) wp.org #3 6 too high 10 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #16 ↓5 6 too low 11 EWWW Image Optimizer 1M+ · 4.8★ (1842) wp.org #14 ↓4 3 too low 12 WP Super Cache 1M+ · 4.3★ (1346) wp.org #12 ↑1 13 Autoptimize 800K+ · 4.7★ (1428) wp.org #17 ↓2 4 too low 14 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #23 9 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #13 2 too high 16 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #11 ↑3 5 too high 17 xSpeed Cache: AI-Powered Performance Hub with MCP, Caching & CDN 10K+ · 5.0★ (22) wp.org #10 ↑2 7 too high 18 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #24 6 too low 19 Loco Translate 1M+ · 4.8★ (453) wp.org #22 ↑1 3 too low 20 Breeze Cache 300K+ · 3.6★ (133) wp.org #15 ↑3 5 too high 21 Login or Logout Menu Item 20K+ · 4.8★ (23) wp.org #20 ↓1 1 too high 22 WP BrowserUpdate 1K+ · 4.6★ (16) wp.org #19 ↓2 3 too high 23 Disable CSS JS Cache 400+ · 5.0★ (2) wp.org #21 ↓1 2 too high 24 Solid Performance – Your No-Code Caching, Performance, & Page Speed Solution 4K+ · 4.3★ (3) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.