Local SEO By Ankit Rawat
by Ankit Rawat · SEO
Also makes 3 other plugins · 70+ installs across the portfolio →
Multi-location LocalBusiness structured data, location pages, a privacy-first store locator, and local content diagnostics.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
40+
≈41 estimated
Momentum
+97%
downloads vs prior 30d
Biggest opportunity: Swap “local business” and “multiple locations” for “localbusiness” and “local business schema”. “local business” isn't earning its slot: you're not in the first 24 results for its own search. “localbusiness” sits at #13 untagged, close enough for a declared tag to move it up. “multiple locations” isn't earning its slot: you're not in the first 24 results for its own search. “local business schema” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 40 of 1.9K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,191 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 61 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 27d
23%
Breadth
of keywords climbing, 27d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| local seo your tag | #12 | #22 | 0 |
| localbusiness | #13 | #11 | down 3 |
| local business schema | #20 | #17 | up 2 |
| ip locator | #17 | #10 | down 1 |
| store locator plus | #20 | #14 | 0 |
| multi store locator | #20 | #18 | 0 |
| local business directory | #24 | #21 | down 1 |
| local business your tag | Not in the top 24 | ||
| multiple locations your tag | Not in the top 24 | ||
| schema your tag | Not in the top 24 | ||
| store locator your tag | Not in the top 24 | ||
29 searches this plugin appeared in over the last 90 days, 7 listed. 22 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “local business” and “multiple locations” for “localbusiness” and “local business schema”. “local business” isn't earning its slot: you're not in the first 24 results for its own search. “localbusiness” sits at #13 untagged, close enough for a declared tag to move it up. “multiple locations” isn't earning its slot: you're not in the first 24 results for its own search. “local business schema” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “local seo”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 14 Jan 2025 · 655 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 429 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v4.5.0 · 31 Aug 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band 37 days ago and a band this size takes about a year or more to cross, so the real count is still just over 40.
Install history since 15 Jan 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ careersamachar1.1y ago
I am not a tech person. I run a small cafe, and the world of schema markup, JSON-LD, and local business listings used to be absolute gibberish to me. I tried a few other SEO plugins, but they were so complicated and bloated with features I didn’t need. Then I found Ankit Rawat’s LocalSEO plugin. What a revelation! This plugin is an absolute masterpiece of simplicity and power. It does one thing and does it perfectly: it makes your WordPress site incredibly friendly to local search. Here’s what I love: Setup was a Breeze: I had my business name, address, phone number (NAP), hours, and even my menu schema set up in less than 10 minutes. The interface is so intuitive; it holds your hand through the entire process without being condescending. My Google Rankings SOARED: Within a month of installing this plugin, my café started appearing in the “Local Pack” (the map results) for searches like “best coffee near me” and “lunch cafe saket”. That alone is worth ten times the price of the plugin. The structured data it outputs is clean and exactly what Google wants to see. No Bloat, Just Results: Unlike the huge, all-in-one SEO suites, this plugin is lightweight and focused. It doesn’t slow down my site. It just silently works its magic in the background, making sure my local presence is optimized perfectly. Fantastic Support: I had a small question about holiday hours, so I reached out. I got a personal, helpful response from what I believe was Ankit himself within a few hours. That level of care is unheard of! If you are a local business—a restaurant, a plumber, a salon, a lawyer—and you want to get more customers from Google Search and Maps, stop looking. LocalSEO by Ankit Rawat is the only plugin you need. It’s the best investment I’ve made for my business all year. Do yourself a favor and install it today. You can thank me later!
Read on wp.org ↗ - ★★★★★ Vatika1.7y ago
Easy to use. The setup is simple, and it provides all the tools needed to optimize your site for local SEO. Highly recommend it for anyone looking to improve their local visibility!
Read on wp.org ↗ - ★★★★★ olistic1.7y ago
It works perfectly! This plugin truly delivers what it promises!
Read on wp.org ↗ - ★★★★★ wildhawk1.8y ago
The plugin works great! I was about to purchase a paid plugin when I discovered this one. It saved me money since it’s completely free.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Maps, REST API, Facebook.
- ✓ Headings and lists 10 headings and 8 lists.
- ✓ Enough to quote 6,658 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "local business" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-24 30+ → 40+ up after 24 days in tier
- 2026-08-31 40+ → 30+ down after 24 days in tier
- 2026-08-07 50+ → 40+ down after 94 days in tier
- 2026-05-05 60+ → 50+ down after 2 days in tier
- 2026-05-03 50+ → 60+ up after 60 days in tier
- 2026-03-04 40+ → 50+ up after 11 days in tier
- 2026-02-21 50+ → 40+ down after 3 days in tier
- 2026-02-18 40+ → 50+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Local Business Schema Generator 100+ installs · 3.9★ · 3 shared tags B -
Local Business Schema Widget 20+ installs · 3.9★ · 3 shared tags B -
Local Business Schema Lite 3K+ installs · 4.4★ · 2 shared tags A -
WPSSO Schema Organization and Place Manager 300+ installs · 4.0★ · 2 shared tags B -
TC SEO / Schema / Sitemap 60+ installs · 3.6★ · 2 shared tags -
Schematiq 30+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Local SEO By Ankit Rawat into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/local-seo-by-ankit-rawat" width="480" height="300" style="border:0" loading="lazy" title="Local SEO By Ankit Rawat — Plugin Pulse"></iframe> Local SEO By Ankit Rawat: 40+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/local-seo-by-ankit-rawat
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