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wp.org search vs our merit ranking: “multi store locator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “multi store locator”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Store Locator Widget shows at wp.org #4 but places #15 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Complianz GDPR/CCPA Cookie Consent Banner places #9 on merit, 4.7★ from 1668 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Store Locator 40K+ · 4.8★ (312) wp.org #1 2 Agile Store Locator 10K+ · 4.9★ (59) wp.org #2 3 Custom WP Store Locator 300+ · 4.6★ (14) wp.org #3 4 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #8 ↑1 4 too low 5 GEO my WP 3K+ · 4.6★ (139) wp.org #9 ↑1 4 too low 6 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #13 ↑1 7 too low 7 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #11 4 too low 8 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #5 3 too high 9 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #19 ↑4 10 too low 10 Simple Business Directory – AI Powered 300+ · 4.9★ (62) wp.org #15 ↑1 5 too low 11 Multi Location Product & Inventory Management for WooCommerce 100+ · 5.0★ (6) wp.org #6 5 too high 12 Mapster WP Maps 3K+ · 4.9★ (54) wp.org #18 ↓3 6 too low 13 SmartyParcel – DHL Express, GLS, InPost & Nova Post for WooCommerce 7K+ · 4.6★ (56) wp.org #22 9 too low 14 WP Directory Kit 2K+ · 4.9★ (35) wp.org #21 7 too low 15 Store Locator Widget 300+ · 3.7★ (3) wp.org #4 11 too high 16 Store Locator For Goong 50+ · 5.0★ (2) wp.org #7 ↑1 9 too high 17 VenoMaps – OpenStreetMap & Privacy-Friendly Geo Maps 400+ · 4.2★ (5) wp.org #12 ↑1 5 too high 18 Local SEO By Ankit Rawat 40+ · 5.0★ (5) wp.org #20 2 too low 19 ThemeCanvas Locations for Elementor with OpenStreetMap 200+ · 5.0★ (6) wp.org #24 5 too low 20 MBE eShip 1K+ · 4.0★ (3) wp.org #10 ↑2 10 too high 21 WordPress Store Locator AI powered – Elementor – Fast loading – Local SEO — · 5.0★ (2) wp.org #14 ↑3 7 too high 22 Partner Map Locator 20+ · 0.0★ (0) wp.org #17 ↑2 5 too high 23 Store Finder for WooCommerce – help customers find your store locations 10+ · 0.0★ (0) wp.org #23 24 Multiloca Lite – Multi Location Inventory Management for WooCommerce 80+ · 3.5★ (2) wp.org #16 ↑2 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.