WPSSO Schema Organization and Place Manager
by JS Morisset · SEO
Also makes 30 other plugins · 30.5K+ installs across the portfolio →
Manage Organizations and Places (Local Businesses, Venues, etc.) for Google, Facebook, Pinterest, and Schema markup.
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Health
B 83/100
Few reviews
Active installs
300+
≈320 estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: Swap “local business”, “local seo” and “location” for “schema organization”, “organizations” and “places”. “local business” isn't earning its slot: you're not in the first 24 results for its own search. “schema organization” sits at #5 untagged, close enough for a declared tag to move it up. “local seo” isn't earning its slot: you're not in the first 24 results for its own search. “organizations” sits at #7 untagged, close enough for a declared tag to move it up. “location” isn't earning its slot: you're not in the first 24 results for its own search. “places” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 65 average across 2,225 SEO plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 300 of 21.1K lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 3 reviews, smoothed to 4.11★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 26d
15%
Breadth
of keywords climbing, 26d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| organization your tag | #2 | #19 | 0 |
| place your tag | #5 | #23 | 0 |
| schema organization | #5 | #18 | 0 |
| organizations | #7 | #24 | up 2 |
| page organization | #4 | #22 | 0 |
| organization schema | #5 | #16 | 0 |
| places | #14 | #24 | up 2 |
| knowledge graph | #20 | #24 | up 1 |
| local business schema | #21 | #23 | 0 |
| local business your tag | Not in the top 24 | ||
| local seo your tag | Not in the top 24 | ||
| location your tag | Not in the top 24 | ||
44 searches this plugin appeared in over the last 90 days, 9 listed. 35 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “local business”, “local seo” and “location” for “schema organization”, “organizations” and “places”. “local business” isn't earning its slot: you're not in the first 24 results for its own search. “schema organization” sits at #5 untagged, close enough for a declared tag to move it up. “local seo” isn't earning its slot: you're not in the first 24 results for its own search. “organizations” sits at #7 untagged, close enough for a declared tag to move it up. “location” isn't earning its slot: you're not in the first 24 results for its own search. “places” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v6.1.0 · 15 Jun 2026
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 76% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just over 300.
Install history since 4 Jul 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ AaronDeee4.4y ago
Excellent suite of plugins. Have been using WPSSO Core (premium) and WPSSO Organization and Place Manager (formerly WPSSO Place and Local SEO Markup) with good result. Highly Recommended.
Read on wp.org ↗ - ★★★★★ Dave Lozier4.8y ago
It does a good job at generating the ld+json schema markup we want. The problem is that it does to much. There is no way to simply disable optimizations that are not needed, such as for customer accounts with WooCommerce. Also, having to add multiple supporting plugins makes it seem bloated. Other plugins wrap organization, bread crumb and other markup generation into one plugin.
Read on wp.org ↗ - ★★★★★ ashcloudmac4.8y ago
WPSSO Organization and Place Manager does the job very well. However the real gold is the support you get when you buy the premium versions. They provide the best support I have come across – going out of their way to solve any issues that may arise. I have been very impressed. Thank you for the great support guys, keep it up.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Manage Organizations and Places (Local Businesses, Venues, etc.) for Google, Facebook, Pinterest, and Schem..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Instagram, Facebook, YouTube, TikTok and 3 more.
- ! Headings and lists 1 heading and 13 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,890 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "local seo" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-31 200+ → 300+ up after 24 days in tier
- 2026-08-07 300+ → 200+ down after 23 days in tier
- 2026-07-15 200+ → 300+ up after 19 days in tier
- 2026-06-26 300+ → 200+ down after 1 days in tier
- 2026-06-25 200+ → 300+ up after 2 days in tier
- 2026-06-23 300+ → 200+ down after 1 days in tier
- 2026-06-22 200+ → 300+ up after 1 days in tier
- 2026-06-21 300+ → 200+ down after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Local Business Schema Lite 3K+ installs · 4.4★ · 2 shared tags A -
Local Business Schema Generator 100+ installs · 3.9★ · 2 shared tags B -
Local SEO By Ankit Rawat 40+ installs · 4.2★ · 2 shared tags A -
Local Business Schema Widget 20+ installs · 3.9★ · 2 shared tags B - F Forge Business Info — installs · 3.6★ · 2 shared tags
-
GTL Business Directory — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for WPSSO Schema Organization and Place Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wpsso-organization-place" width="480" height="300" style="border:0" loading="lazy" title="WPSSO Schema Organization and Place Manager — Plugin Pulse"></iframe> WPSSO Schema Organization and Place Manager: 300+ active installs, 4.3★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wpsso-organization-place
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