Mail Control – Email Customizer, SMTP Deliverability, logging, open and click Tracking
by Rahal Aboulfeth · Email & Marketing
Design and customize email templates, control your SMTP email deliverability, track your emails clicks and openings, and send them as background task.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 66/100
Stale · Few reviews
Active installs
60+
≈65 estimated
Momentum
+11%
downloads vs prior 30d
Biggest opportunity: Swap “email” for “dmarc”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “dmarc” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
66 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 60 of 2.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 590 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 590 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-1.0
Velocity
places per keyword, 22d
0%
Breadth
of keywords climbing, 22d
-1.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dmarc | #21 | #11 | down 3 |
| email your tag | Not in the top 24 | ||
| email customizer your tag | Not in the top 24 | ||
| email deliverability your tag | Not in the top 24 | ||
| email log your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 1 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email” for “dmarc”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “dmarc” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 25 Nov 2022 · 1,438 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 226 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.6y ago
latest release · v0.3.9 · 22 Mar 2025
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 24 Nov 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ gwadafly9713.9y ago
Plugin utilise pour notre site internet. Il est top et fonctionnel. Je recommande
Read on wp.org ↗ - ★★★★★ airvertical3.9y ago
Thanks for the plugin. Now we can track our newsletters.
Read on wp.org ↗ - ★★★★★ volomax303.9y ago
Plugin facile et surtout un service après vente au top.
Read on wp.org ↗ - ★★★★★ latifanostudio3.9y ago
Simple and easy plugin for mail tracking with powerful configuration options to set up the SMTP connection. I saved more time on resending failed emails. It worked perfectly for me and it allows WordPress to send transactional emails to all users. Great experience. I highly recommend this plugin.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (0.3.9). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 0.2 - 0.2.8 Patched in 0.3.2
- Patched High · 7.2 Mail Control <= 0.2.8 - Unauthenticated Stored Cross-Site Scripting via Email Subject ↗2023-07-10 CVE-2023-3158 Improper Neutralization of Input During Web Page Generation Affects <= 0.3.1 Patched in 0.3.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Design and customize email templates, control your SMTP email deliverability, track your emails clicks and..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 7 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,687 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email log" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-12 70+ → 60+ down after 1 days in tier
- 2026-03-11 60+ → 70+ up after 12 days in tier
- 2026-02-27 70+ → 60+ down after 8 days in tier
- 2026-02-19 60+ → 70+ up after 78 days in tier
- 2025-12-03 70+ → 60+ down after 23 days in tier
- 2025-11-10 60+ → 70+ up after 3 days in tier
- 2025-11-07 70+ → 60+ down after 1 days in tier
- 2025-11-06 60+ → 70+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail Logging 300K+ installs · 4.7★ · 3 shared tags A -
Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ installs · 3.1★ · 3 shared tags B -
Check & Log Email – Easy Email Testing & Mail logging 90K+ installs · 4.8★ · 3 shared tags A -
Solid Mail – SMTP email and logging made by SolidWP 60K+ installs · 4.2★ · 3 shared tags B -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 2 shared tags A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Mail Control – Email Customizer, SMTP Deliverability, logging, open and click Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mail-control" width="480" height="300" style="border:0" loading="lazy" title="Mail Control – Email Customizer, SMTP Deliverability, logging, open and click Tracking — Plugin Pulse"></iframe> Mail Control – Email Customizer, SMTP Deliverability, logging, open and click Tracking: 60+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/mail-control
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