PickPlugins Mail Picker — Email Marketing & Newsletters
by PickPlugins · Email & Marketing
Also makes 13 other plugins · 81.2K+ installs across the portfolio →
Send newsletter and build email subscriber.
76 health vs 66 average across 1,980 Email & Marketing plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,261 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-09-24 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
119
now · peak 119
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2024-11-28 CVE-2024-53772 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.15 Patched in 1.0.16
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailCamp 100+ installs · 4.1★ · 3 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags A -
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 2 shared tags B -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for PickPlugins Mail Picker — Email Marketing & Newsletters into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mail-picker" width="480" height="300" style="border:0" loading="lazy" title="PickPlugins Mail Picker — Email Marketing & Newsletters — Plugin Pulse"></iframe> PickPlugins Mail Picker — Email Marketing & Newsletters: 10+ active installs, 3.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/mail-picker