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wp.org search vs our merit ranking: “mailchimp subscribe”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mailchimp subscribe”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Subscribe shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CMP – Coming Soon & Maintenance Plugin by NiteoThemes places #11 on merit, 4.7★ from 326 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1497) wp.org #1 2 Mailchimp List Subscribe Form 60K+ · 2.6★ (77) wp.org #2 3 Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form 2K+ · 4.7★ (60) wp.org #5 2 too low 4 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder 2K+ · 4.0★ (65) wp.org #3 1 too high 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #11 ↑2 6 too low 6 MC4WP: Mailchimp Top Bar – Email Subscribe Notification Bar 6K+ · 4.6★ (31) wp.org #4 2 too high 7 Integration for Mailchimp and Contact Form 7, WPForms, Elementor, Ninja Forms 8K+ · 5.0★ (30) wp.org #7 8 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #17 ↑4 9 too low 9 Ultra Addons for Contact Form 7 60K+ · 4.8★ (107) wp.org #13 ↑5 4 too low 10 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #18 ↑4 8 too low 11 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #22 11 too low 12 Another Mailchimp Widget 4K+ · 4.6★ (9) wp.org #6 6 too high 13 WP WooCommerce Mailchimp 5K+ · 4.3★ (35) wp.org #8 ↑1 5 too high 14 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #23 ↑1 9 too low 15 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #21 ↓4 6 too low 16 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #24 8 too low 17 Download After Email – Subscribe & Download Form Plugin 7K+ · 4.4★ (30) wp.org #20 ↓1 3 too low 18 Coming Soon & Maintenance Mode by Colorlib 5K+ · 4.7★ (42) wp.org #19 ↑1 1 too low 19 Email Subscription Popup — Newsletter & GDPR Consent 1K+ · 3.8★ (11) wp.org #14 ↑1 5 too high 20 Subscribe to Unlock Lite – Opt In Content Locker Plugin for WordPress 500+ · 3.9★ (10) wp.org #15 ↑1 5 too high 21 Quform Mailchimp 700+ · 5.0★ (3) wp.org #10 11 too high 22 Integration for WooCommerce and MailChimp 100+ · 5.0★ (3) wp.org #16 ↓2 6 too high 23 Block for Mailchimp – grow your email list with signup forms 2K+ · 3.7★ (3) wp.org #12 11 too high 24 Easy Subscribe 1K+ · 5.0★ (1) wp.org #9 ↑2 15 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.