wp.org search vs our merit ranking: “wordpress brevo”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wordpress brevo”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Contact Form to Brevo shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Anti-Spam, Spam FireWall by CleanTalk places #7 on merit, 4.8★ from 3221 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #1 2 
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859)
wp.org #4 2 too low 3 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #5 2 too low 4 
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284)
wp.org #3 1 too high 5 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #6 1 too low 6 
Brevo for WooCommerce 30K+ · 3.4★ (55) throws errorsnot PHP-current low rating, top placement
wp.org #2 4 too high 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #13 6 too low 8 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) throws errorsnot PHP-current
wp.org #7 1 too high 9 
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186)
wp.org #9 ↑1 10 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #12 ↓3 2 too low 11 
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709)
wp.org #14 3 too low 12 
Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270)
wp.org #15 3 too low 13 
WP Armour – Honeypot Anti Spam 400K+ · 5.0★ (1472)
wp.org #22 ↑1 9 too low 14 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) throws errorsnot PHP-current
wp.org #16 2 too low 15 
AcyMailing – An Ultimate Newsletter Plugin and Marketing Automation Solution for WordPress 5K+ · 4.8★ (157)
wp.org #20 5 too low 16 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #24 ↓2 8 too low 17 
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) throws errorsnot PHP-current
wp.org #17 18 
CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) not PHP-current
wp.org #18 19 
Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) throws errorsnot PHP-currentheavy footprint
wp.org #19 20 
WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce 7K+ · 4.1★ (107)
wp.org #21 1 too low 21 
FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25)
wp.org #23 ↑1 2 too low 22 
Add-on Brevo for Gravity Forms 1K+ · 4.8★ (5) thin reviews
wp.org #11 ↑1 11 too high 23 
GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) host-installed base thin reviews
wp.org #10 ↑1 13 too high 24 Contact Form to Brevo 1K+ · 5.0★ (1) thin reviews
wp.org #8 16 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.