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wp.org search vs our merit ranking: “sendinblue plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sendinblue plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add-on Brevo for Gravity Forms shows at wp.org #4 but places #16 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 4.8★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #11 on merit, 4.9★ from 973 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #3 1 too low 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #6 3 too low 4 Integration for Elementor forms – Sendinblue 8K+ · 4.8★ (20) wp.org #2 2 too high 5 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #7 2 too low 6 WP Armour – Honeypot Anti Spam 400K+ · 5.0★ (1472) wp.org #10 4 too low 7 AcyMailing – An Ultimate Newsletter Plugin and Marketing Automation Solution for WordPress 5K+ · 4.8★ (157) wp.org #8 ↑1 1 too low 8 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #12 4 too low 9 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #11 2 too low 10 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #17 7 too low 11 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #19 ↓3 8 too low 12 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #15 3 too low 13 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #23 ↓1 10 too low 14 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #24 10 too low 15 Brevo for WooCommerce 30K+ · 3.4★ (55) wp.org #5 10 too high 16 Add-on Brevo for Gravity Forms 1K+ · 4.8★ (5) wp.org #4 12 too high 17 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #22 ↑1 5 too low 18 Contact Form & SMTP Plugin for WordPress by PirateForms 30K+ · 4.7★ (223) wp.org #20 ↓2 2 too low 19 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #21 ↓1 2 too low 20 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #9 ↓1 11 too high 21 Subscribe to Unlock Lite – Opt In Content Locker Plugin for WordPress 500+ · 3.9★ (10) wp.org #16 ↑1 5 too high 22 SmartSMTP 2K+ · 4.7★ (3) wp.org #18 ↑3 4 too high 23 Brevo SMTP – YaySMTP 300+ · 0.0★ (0) wp.org #13 10 too high 24 WP Subscription Forms – Subscription Form Plugin for WordPress 400+ · 5.0★ (1) wp.org #14 10 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.