MailingBoss WP Plugin
by Builderall · Email & Marketing
Also makes 1 other plugin · 1.4K+ installs across the portfolio →
Official MailingBoss WP Plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
400+
≈480 estimated
Momentum
n/a
no downloads in the prior 30 days to compare with
Biggest opportunity: “email”, “newsletter” and “subscribe” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 66 average across 2,134 Email & Marketing plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 400 of 27.6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,297 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
36/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
- Falling behind WordPress. Tested up to WordPress 5.8.19.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1055 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.8.19; the current branch is 7.1
1.0★ over 1 review, weighted for review count to 4.0★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1055 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 22d
0%
Breadth
of keywords climbing, 22d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| builderall your tag | #1 | #1 | 0 |
| mailingboss your tag | #2 | #2 | 0 |
| builderall wp | #1 | #1 | 0 |
| email your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| subscribe your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “newsletter” and “subscribe” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 200 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.1y ago
latest release · v1.0.18 · 4 Oct 2021
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just under 500.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ vanguardsolutions5.0y ago
This plugin does what it says it does, it allows you to connect your WordPress blog directly to your Mailingboss account. What it does not explain is that it also exposes the forms to SPAM bots. The Builderall team have repeatedly shut down the forms using this plugin, because of the volume of SPAM that the form collects. IMPORTANT: Your Mailingboss list is receiving automated registrations from scripts called “SPAMBOTS”. This type of attack damages the reputation of your sending domain and the IPs of our servers. To preserve our servers and your domain’s ability to continue sending emails, the list has been blocked by our system. A new list with the prefix NEW will be created in your account. The system will copy the confirmed subscribers to this new list. To use the new list, you will need to follow these steps: 1. Change the address of the capture page and add a Captcha protection; 2. Change the form on your landing page with the new list; 3. Change your campaigns and automations to the new list. If you have any questions about this process, please contact our support. Sincerely, Builderall Team I have installed and tested three different reCaptcha plugins. None of the plugins, nor the different versions of reCaptcha have been able to work with the forms via this plugin. I have informed Builderall support and they are aware of this issue, but can offer no support other than for me to make a suggestion for a future improvement. I have also posted in the support forum for this plugin about this issue, but have not received any feedback. In short, if you wish to use Mailingboss you will need to use Builderall’s Cheetah website builder. The Cheetah forms have a built in captcha integration that protects the Mailingboss list. This topic was modified 4 years, 8 months ago by vanguardsolutions.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 31 characters, too short to say what the plugin does.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ! Enough to quote 369 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("email", "newsletter", "subscribe" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-30 500+ → 400+ down after 28 days in tier
- 2026-08-02 600+ → 500+ down after 81 days in tier
- 2026-05-13 700+ → 600+ down after 114 days in tier
- 2026-01-19 800+ → 700+ down after 74 days in tier
- 2025-11-06 900+ → 800+ down after 78 days in tier
- 2025-08-20 1K+ → 900+ down after 629 days in tier
- 2023-11-30 2K+ → 1K+ down after 385 days in tier
- 2022-11-10 3K+ → 2K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 3 shared tags A -
BlossomThemes Email Newsletter 20K+ installs · 3.6★ · 3 shared tags -
Mail Subscribe List 3K+ installs · 4.3★ · 3 shared tags D -
MailerLite – Signup forms (official) 100K+ installs · 3.1★ · 2 shared tags B -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Genesis eNews Extended 40K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for MailingBoss WP Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailingboss" width="480" height="300" style="border:0" loading="lazy" title="MailingBoss WP Plugin — Plugin Pulse"></iframe> MailingBoss WP Plugin: 400+ active installs, 1.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/mailingboss
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