Mailster Gravity Forms
by EverPress · Email & Marketing
Also makes 27 other plugins · 117.1K+ installs across the portfolio →
Connect Gravity Forms to Mailster with field mapping, mailing list assignment, conditional signup, and double opt-in.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
800+
≈850 estimated
Momentum
+13%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing”, “newsletter signup” and “gravity forms” for “field mapping”, “assignment” and “signup forms”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “field mapping” sits at #15 untagged, close enough for a declared tag to move it up. “newsletter signup” isn't earning its slot: you're not in the first 24 results for its own search. “assignment” sits at #17 untagged, close enough for a declared tag to move it up. “gravity forms” isn't earning its slot: it only gets you to #18. “signup forms” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 800 of 19.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 4 reviews, smoothed to 4.11★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
49
Momentum
Holding steady
+0.9
Velocity
places per keyword, 28d
40%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailster | #6 | #12 | up 13 |
| double opt in your tag | #9 | #18 | up 2 |
| mailing list your tag | #17 | #24 | up 1 |
| gravity | #16 | #20 | 0 |
| mailing | #15 | #23 | up 2 |
| gravity forms your tag | #18 | #22 | down 3 |
| field mapping | #15 | #20 | up 1 |
| gravity forms integration | #7 | #18 | 0 |
| assignment | #17 | #23 | 0 |
| signup forms | #24 | #24 | 0 |
| email gravity forms | #15 | #20 | — |
| gravity forms fields | #18 | #21 | up 3 |
| gravity forms add on | #20 | #22 | down 1 |
| opt in forms | #23 | #23 | down 3 |
| email marketing your tag | Not in the top 24 | ||
| newsletter signup your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 14 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing”, “newsletter signup” and “gravity forms” for “field mapping”, “assignment” and “signup forms”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “field mapping” sits at #15 untagged, close enough for a declared tag to move it up. “newsletter signup” isn't earning its slot: you're not in the first 24 results for its own search. “assignment” sits at #17 untagged, close enough for a declared tag to move it up. “gravity forms” isn't earning its slot: it only gets you to #18. “signup forms” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 787 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
13d ago
latest release · v2.1.0 · 19 Oct 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 54% of the way through.
Install history since 28 Mar 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ octavioqueface6.5y ago
Hi, The plugin is very simple and works well. I am wondering if is it possible to disable the page to reload when someone subscribes?
Read on wp.org ↗ - ★★★★★ Grafimovie7.6y ago
With the possibility to chose among newsletter lists it would be perfect.
Read on wp.org ↗ - ★★★★★ Andrea7.6y ago
It just works. Thanks for closing the gap!
Read on wp.org ↗ - ★★★★★ Loosie947.8y ago
This plugin works fine for the basic usage. But if you have got multiple check-boxes in your form, you are only able to connect one with Mailster. For me I’m using a newsletter-signup check-box and one for the terms and conditions. I want to add all subscribers to the list ‘All’ and the ones that will receive the newsletter also to ‘Newsletter’. Unfortunately this isn’t possible at the moment…
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.9
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Connect Gravity Forms to Mailster with field mapping, mailing list assignment, conditional signup, and doub..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,435 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "double opt in", "Email Marketing" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-17 900+ → 800+ down after 1 days in tier
- 2026-05-16 800+ → 900+ up after 3 days in tier
- 2026-05-13 900+ → 800+ down after 1 days in tier
- 2026-05-12 800+ → 900+ up after 1 days in tier
- 2026-05-11 900+ → 800+ down after 297 days in tier
- 2025-07-18 1K+ → 900+ down after 1 days in tier
- 2025-07-17 900+ → 1K+ up after 12 days in tier
- 2025-07-05 1K+ → 900+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags C -
Email Marketing Plugin – WP Email Capture 1K+ installs · 4.2★ · 2 shared tags B -
Benchmark Email Lite 1K+ installs · 3.9★ · 2 shared tags A -
Gravity Forms Klaviyo Add-On 900+ installs · 3.6★ · 2 shared tags -
Drip for Gravity Forms 400+ installs · 3.8★ · 2 shared tags B -
Get a Newsletter 400+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Mailster Gravity Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailster-gravity-forms" width="480" height="300" style="border:0" loading="lazy" title="Mailster Gravity Forms — Plugin Pulse"></iframe> Mailster Gravity Forms: 800+ active installs, 4.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mailster-gravity-forms
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