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wp.org search vs our merit ranking: “email gravity forms”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email gravity forms”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gravity Forms Email Blacklist shows at wp.org #3 but places #9 on merit, a gap of 6 places. Its 10K+ installs carry it up the search order; its 4.3★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #2 1 too low 2 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #1 1 too high 3 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #5 2 too low 4 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #4 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #7 2 too low 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #6 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #9 2 too low 8 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #10 2 too low 9 Gravity Forms Email Blacklist 10K+ · 4.3★ (15) wp.org #3 6 too high 10 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #13 3 too low 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #8 3 too high 12 Connector for Gravity Forms and Google Sheets 3K+ · 4.7★ (66) wp.org #11 1 too high 13 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #14 1 too low 14 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #16 2 too low 15 Surbma | Divi & Gravity Forms 9K+ · 5.0★ (21) wp.org #12 3 too high 16 GravityExport Lite for Gravity Forms 10K+ · 5.0★ (39) wp.org #20 4 too low 17 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #22 5 too low 18 Spam Protection | Maspik 30K+ · 4.7★ (87) wp.org #24 6 too low 19 Live Summary for Gravity Forms 1K+ · 5.0★ (18) wp.org #17 2 too high 20 Mailster Gravity Forms 800+ · 4.3★ (4) wp.org #15 5 too high 21 WPSyncSheets For Gravity Forms – Connect Gravity Forms to Google Sheets 200+ · 5.0★ (3) wp.org #19 2 too high 22 Enable Turnstile (Cloudflare) for Gravity Forms 1K+ · 5.0★ (3) wp.org #23 1 too low 23 Repeater Fields for Gravity Forms 1K+ · 3.4★ (5) wp.org #18 5 too high 24 PDF for Gravity Forms + Drag And Drop Template Builder 400+ · 5.0★ (2) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.