Matomo Analytics – Powerful, Privacy-First Insights for WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

1. ★★★★★ unfootprint

   3mo ago

   Thank you for developing a privacy focused alternative for Google Analytics!

   Read on wp.org ↗
2. ★★★★★ ivancete7

   3mo ago

   I’ve been using Matomo for some time and I’m very satisfied with it. The analytics are detailed, clear, and provide valuable insights into website performance and visitor behavior without overwhelming the user. What I appreciate most is the strong focus on privacy. Unlike many other analytics solutions, Matomo allows me to collect meaningful statistics while respecting my visitors’ privacy and maintaining greater control over the data. The interface is intuitive, the reports are comprehensive, and the platform offers an excellent balance between powerful analytics and data protection. For anyone looking for a privacy-friendly alternative to mainstream analytics tools, I highly recommend Matomo.

   Read on wp.org ↗
3. ★★★★★ pfw

   3mo ago

   We have been using the analysis for over five years and it continues to meet our expectations.

   Read on wp.org ↗
4. ★★★★★ MackowskiFrog

   5mo ago

   Let me be honest: If you’re looking for a lightweight alternative to Google Analytics, Matomo is not what you’re looking for. Matomo is complex and it requires you to be willing to learn steep. Or at least consult your favorite AI-entity to get help. Especially if you have mediafiles (MP3, MP4, etc) and want to track them (hooks).However, if you love the idea of owning your own data, and also have a concern for the misuse of your visitors data by third party service providers, Matomo is the right thing for you.Do you like owning your own data? Matomo.Do you care about your visitors privacy? Matomo.Do you want your data displayed with no effort invested to get them? Not Matomo.I could give Matomo a 3 or maximum 4 stars out of 5 possible. That wouldn’t be fair, just because it is complicated for me to figure out.

   Read on wp.org ↗
5. ★★★★★ gate71

   5mo ago

   Way better than Google’s Analytics. Keep it up & thank you!

   Read on wp.org ↗
6. ★★★★★ mate12345

   6mo ago

   I use Matomo both for my Woocommerce webshop and in enterprise environment for a mission-critical project. This is a professional tool. It’s suprisingly easy to setup for wordpress, but understanding its dashboard is hard. (Simply because of the lot of data it collects.) I really like it.

   Read on wp.org ↗
7. ★★★★★ Ponzio Pilato

   6mo ago

   only real EU alternative to Google

   Read on wp.org ↗
8. ★★★★★ Denny Müller

   7mo ago

   A very useful Analytic tool, much better and more clearly than Google Analytics. And of course GDPR friendly (tracking without Cookies). Thank you!

   Read on wp.org ↗

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Matomo Analytics <= 5.1.0 - Cross-Site Request Forgery to Notice Dismissal ↗
   2024-07-12 CVE-2024-38766 Cross-Site Request Forgery (CSRF) Affects <= 5.1.0 Patched in 5.1.1
2. Medium · 6.1 Matomo <= 4.15.3 - Reflected Cross-Site Scripting via idsite ↗
   2024-02-07 CVE-2023-6923 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.15.3 Patched in 5.0.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 21 languages, 3 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-02-27 90K+ → 100K+ up after 216 days in tier
2. 2024-07-26 80K+ → 90K+ up after 6 days in tier
3. 2024-07-20 90K+ → 80K+ down after 1 days in tier
4. 2024-07-19 80K+ → 90K+ up after 278 days in tier
5. 2023-10-15 70K+ → 80K+ up after 298 days in tier
6. 2022-12-21 60K+ → 70K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• CAOS | Host Google Analytics Locally 10K+ installs · 4.8★ · 2 shared tags A
• Fathom Analytics for WP 10K+ installs · 4.5★ · 2 shared tags B
• Goolytics – Simple Google Analytics 3K+ installs · 4.3★ · 2 shared tags A
• Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ installs · 4.0★ · 2 shared tags C
• Tracking and Consent Manager – WP Full Picture 3K+ installs · 4.6★ · 2 shared tags A
• QA Assistants – Driven by data 2K+ installs · 4.1★ · 2 shared tags A

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Drop a live Pulse card for Matomo Analytics – Powerful, Privacy-First Insights for WordPress into a readme, a review or a deck. It updates itself.

Matomo Analytics – Powerful, Privacy-First Insights for WordPress: 100K+ active installs, 4.6★ (177 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/matomo