Matomo Analytics – Powerful, Privacy-First Insights for WordPress
by matomoteam · Analytics
Also makes 1 other plugin · 160K+ installs across the portfolio →
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
M WP Mayor reviewed this plugin Matomo Analytics for WordPress Review: An Excellent Google Analytics Alternative Read review ↗Health
A 90/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-44%
downloads vs prior 30d
Biggest opportunity: Swap “conversion”, “gdpr” and “analytics” for “privacy”, “roi” and “privacy analytics”. “conversion” isn't earning its slot: you're not in the first 24 results for its own search. “privacy” sits at #5 untagged, close enough for a declared tag to move it up. “gdpr” isn't earning its slot: you're not in the first 24 results for its own search. “roi” sits at #9 untagged, close enough for a declared tag to move it up. “analytics” isn't earning its slot: it only gets you to #24. “privacy analytics” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.0%
of downloads still active
At least 100K of 3.3M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 16 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 46 days ago
Tested up to WordPress 7.1.0, the current branch or newer
4.6★ over 178 reviews, smoothed to 4.49★
5 of 5 tags set · short description in place
1 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
48
Momentum
Holding steady
-0.5
Velocity
places per keyword, 28d
39%
Breadth
of keywords climbing, 28d
+2.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| privacy first | #1 | #1 | 0 |
| matomo | #1 | #1 | 0 |
| behavior your tag | #2 | #2 | 0 |
| first | #3 | #2 | up 1 |
| first party | #3 | #3 | up 1 |
| privacy | #5 | #5 | down 1 |
| privacy friendly your tag | #5 | #4 | down 2 |
| insights | #6 | #5 | down 2 |
| first data | #5 | #8 | up 4 |
| first party analytics | #5 | #7 | up 2 |
| google analytics alternative | #13 | #14 | down 7 |
| roi | #9 | #4 | up 1 |
| privacy analytics | #11 | #12 | down 1 |
| customer analytics | #14 | #13 | up 3 |
| analytics your tag | #24 | #15 | down 9 |
| hosted | #22 | #15 | down 4 |
| user behavior analytics | #9 | #8 | — |
| session recording | #15 | #11 | down 4 |
| self hosted analytics | #9 | #10 | up 1 |
| friendly | #23 | #18 | 0 |
| conversion your tag | Not in the top 24 | ||
| gdpr your tag | Not in the top 24 | ||
149 searches this plugin appeared in over the last 90 days, 20 listed. 103 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversion”, “gdpr” and “analytics” for “privacy”, “roi” and “privacy analytics”. “conversion” isn't earning its slot: you're not in the first 24 results for its own search. “privacy” sits at #5 untagged, close enough for a declared tag to move it up. “gdpr” isn't earning its slot: you're not in the first 24 results for its own search. “roi” sits at #9 untagged, close enough for a declared tag to move it up. “analytics” isn't earning its slot: it only gets you to #24. “privacy analytics” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “analytics”. Down 9 places since 2026-08-02, now #24. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 152K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
16
releases in the last 12 months
2mo ago
latest release · v5.13.1 · 15 Sep 2026
83
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 11 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ unfootprint5mo ago
Thank you for developing a privacy focused alternative for Google Analytics!
Read on wp.org ↗ - ★★★★★ ivancete75mo ago
I’ve been using Matomo for some time and I’m very satisfied with it. The analytics are detailed, clear, and provide valuable insights into website performance and visitor behavior without overwhelming the user. What I appreciate most is the strong focus on privacy. Unlike many other analytics solutions, Matomo allows me to collect meaningful statistics while respecting my visitors’ privacy and maintaining greater control over the data. The interface is intuitive, the reports are comprehensive, and the platform offers an excellent balance between powerful analytics and data protection. For anyone looking for a privacy-friendly alternative to mainstream analytics tools, I highly recommend Matomo.
Read on wp.org ↗ - ★★★★★ pfw5mo ago
We have been using the analysis for over five years and it continues to meet our expectations.
Read on wp.org ↗ - ★★★★★ MackowskiFrog7mo ago
Let me be honest: If you’re looking for a lightweight alternative to Google Analytics, Matomo is not what you’re looking for. Matomo is complex and it requires you to be willing to learn steep. Or at least consult your favorite AI-entity to get help. Especially if you have mediafiles (MP3, MP4, etc) and want to track them (hooks).However, if you love the idea of owning your own data, and also have a concern for the misuse of your visitors data by third party service providers, Matomo is the right thing for you.Do you like owning your own data? Matomo.Do you care about your visitors privacy? Matomo.Do you want your data displayed with no effort invested to get them? Not Matomo.I could give Matomo a 3 or maximum 4 stars out of 5 possible. That wouldn’t be fair, just because it is complicated for me to figure out.
Read on wp.org ↗ - ★★★★★ gate717mo ago
Way better than Google’s Analytics. Keep it up & thank you!
Read on wp.org ↗ - ★★★★★ mate123458mo ago
I use Matomo both for my Woocommerce webshop and in enterprise environment for a mission-critical project. This is a professional tool. It’s suprisingly easy to setup for wordpress, but understanding its dashboard is hard. (Simply because of the lot of data it collects.) I really like it.
Read on wp.org ↗ - ★★★★★ Ponzio Pilato9mo ago
only real EU alternative to Google
Read on wp.org ↗ - ★★★★★ Denny Müller9mo ago
A very useful Analytic tool, much better and more clearly than Google Analytics. And of course GDPR friendly (tracking without Cookies). Thank you!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (5.13.1). Sites still on an older version should update.
- 2024-02-07 CVE-2023-6923 Improper Neutralization of Input During Web Page Generation Affects <= 4.15.3 Patched in 5.0.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 23 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Matomo Analytics when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Analytics
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, MemberPress, Easy Digital Downloads and 2 more.
- ! Headings and lists 1 heading and 7 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 5,211 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "behavior", "conversion" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-02-27 90K+ → 100K+ up after 216 days in tier
- 2024-07-26 80K+ → 90K+ up after 6 days in tier
- 2024-07-20 90K+ → 80K+ down after 1 days in tier
- 2024-07-19 80K+ → 90K+ up after 278 days in tier
- 2023-10-15 70K+ → 80K+ up after 298 days in tier
- 2022-12-21 60K+ → 70K+ up after 117 days in tier
- 2022-08-26 50K+ → 60K+ up after 69 days in tier
- 2022-06-18 40K+ → 50K+ up after 108 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
CAOS | Host Google Analytics Locally 10K+ installs · 4.8★ · 2 shared tags A -
Fathom Analytics for WP 10K+ installs · 4.5★ · 2 shared tags B -
Goolytics – Simple Google Analytics 3K+ installs · 4.3★ · 2 shared tags A -
Tracking and Consent Manager – WP Full Picture 3K+ installs · 4.6★ · 2 shared tags A -
QA Assistants – Driven by data 2K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Matomo Analytics – Powerful, Privacy-First Insights for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/matomo" width="480" height="300" style="border:0" loading="lazy" title="Matomo Analytics – Powerful, Privacy-First Insights for WordPress — Plugin Pulse"></iframe> Matomo Analytics – Powerful, Privacy-First Insights for WordPress: 100K+ active installs, 4.6★ (178 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/matomo
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