Fathom Analytics for WP
by Conva Ventures · Analytics
Fathom is a simple, GDPR compliant Google Analytics alternative.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 78/100
no flags
Active installs
10K+
≈18K estimated
Momentum
+2%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “google analytics” and “privacy” for “customer analytics”, “google analytics alternative” and “website analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “customer analytics” sits at #16 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics alternative” sits at #19 untagged, close enough for a declared tag to move it up. “privacy” isn't earning its slot: you're not in the first 24 results for its own search. “website analytics” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →9.2%
of downloads still active
At least 10K of 108.8K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 347 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.8★ over 25 reviews, smoothed to 4.33★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
5%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| fathom | #2 | #2 | 0 |
| universal analytics | #6 | #4 | 0 |
| google analytics alternative | #19 | #17 | down 5 |
| customer analytics | #16 | #14 | 0 |
| website analytics | #24 | #22 | 0 |
| seo friendly google analytics | #21 | #22 | 0 |
| google analytics universal | #21 | #13 | down 1 |
| google universal analytics | #21 | #13 | down 1 |
| analytics your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
| privacy your tag | Not in the top 24 | ||
| privacy friendly your tag | Not in the top 24 | ||
| stats your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 8 listed. 16 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “google analytics” and “privacy” for “customer analytics”, “google analytics alternative” and “website analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “customer analytics” sits at #16 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics alternative” sits at #19 untagged, close enough for a declared tag to move it up. “privacy” isn't earning its slot: you're not in the first 24 results for its own search. “website analytics” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 17.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
12mo ago
latest release · v3.3.1 · 18 Nov 2025
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 92% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; a band this size takes about a year or more to cross, which places it about 79% of the way through.
Install history since 26 May 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ daviehayes6mo ago
Excellent Plugin and way better than Google Analytics.
Read on wp.org ↗ - ★★★★★ Shawn Hesketh1.1y ago
There is something so satisfying about having a website that doesn’t load any third-party trackers or require consent to share my visitor’s data. With Fathom Analytics, I don’t have to invade anyone’s privacy or break any privacy laws just to get real-time stats on my site traffic. Plus, it loads so fast it doesn’t impact page load speeds. Want to slow your site down? Install Google Analytics. Want to get to know your website visitors without spying on them? Use Fathom Analytics.
Read on wp.org ↗ - ★★★★★ accunet1.3y ago
The reports are right in the WP dashboard, and super easy to understand. Having Fathom in our toolbox sets us apart from our competition.
Read on wp.org ↗ - ★★★★★ visitor1.6y ago
Works. always.
Read on wp.org ↗ - ★★★★★ cabgfx1.7y ago
Just Works ™ Wonderful alternative to Google Analytics
Read on wp.org ↗ - ★★★★★ Tomatillo Design1.7y ago
One of those special plugins that “just works.” A fantastic alternative to Google.
Read on wp.org ↗ - ★★★★★ Jim Garner2.5y ago
No cookie banners required, no bloat added by google code, no third party website required to see your stats. Just awesome.
Read on wp.org ↗ - ★★★★★ woodleynz2.6y ago
East to use and simple clean analytics.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3.1 Added the ability to ignore canonical links and tested on latest WordPress version 3.3.1
- — Version 3.3.0 Add cookiebot exclusion to script 3.3.0
- — Version 3.2.4 Add support for WordPress 6.6 3.2.4
- — Version 3.2.3 Added a way for our embed script to be added to OptimizePress pages. 3.2.3
- — Version 3.2.2 PHP 5.6 compatibility fix 3.2.2
- — Version 3.2.1 Additional cache handling for LiteSpeed minification and combining. 3.2.1
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.3.1). Sites still on an older version should update.
- Patched Medium · 4.4 Fathom Analytics <= 3.0.7 - Authenticated(Administrator+) Stored Cross-Site Scripting ↗2023-10-25 Improper Neutralization of Input During Web Page Generation Affects < 3.1.0 Patched in 3.1.0
- 2021-12-08 CVE-2021-41836 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.4 Patched in 3.0.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("great for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 9 headings and 1 list.
- ✓ Enough to quote 2,850 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "privacy friendly" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-17 9K+ → 10K+ up after 10 days in tier
- 2026-01-07 10K+ → 9K+ down after 112 days in tier
- 2025-09-17 9K+ → 10K+ up after 291 days in tier
- 2024-11-30 10K+ → 9K+ down after 155 days in tier
- 2024-06-28 9K+ → 10K+ up after 133 days in tier
- 2024-02-16 8K+ → 9K+ up after 185 days in tier
- 2023-08-15 7K+ → 8K+ up after 79 days in tier
- 2023-05-28 6K+ → 7K+ up after 88 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 3 shared tags A -
Statify 100K+ installs · 4.6★ · 3 shared tags A -
Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ installs · 4.9★ · 3 shared tags A -
WP Visitor Statistics (Real Time Traffic) 20K+ installs · 4.4★ · 3 shared tags A -
Statify – Extended Evaluation 20K+ installs · 4.3★ · 3 shared tags A -
Plausible Analytics 10K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Fathom Analytics for WP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/fathom-analytics" width="480" height="300" style="border:0" loading="lazy" title="Fathom Analytics for WP — Plugin Pulse"></iframe> Fathom Analytics for WP: 10K+ active installs, 4.8★ (25 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/fathom-analytics
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