Matomo Tracker
by Arnan de Gans · Analytics
Also makes 5 other plugins · 23K+ installs across the portfolio →
The easiest way to track visitors in Matomo. No nonsense, just stats!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 77/100
Few reviews
Active installs
100+
≈130 estimated
Momentum
+18%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” for “link tracker”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “link tracker” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
77 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 100 of 6.8K lifetime downloads are still running, in line with its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 217 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 7.0.8, the current branch or newer
4.5★ over 2 reviews, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.1
Velocity
places per keyword, 27d
33%
Breadth
of keywords climbing, 27d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| matomo your tag | #6 | #18 | 0 |
| tracker your tag | #23 | #21 | down 2 |
| link tracker | #21 | #18 | up 1 |
| analytics your tag | Not in the top 24 | ||
| stats your tag | Not in the top 24 | ||
| web stats your tag | Not in the top 24 | ||
18 searches this plugin appeared in over the last 90 days, 3 listed. 15 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” for “link tracker”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “link tracker” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 317 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
7mo ago
latest release · v1.5 · 28 Mar 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 30% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Berg Informatik3.2y ago
Even though the plugin is advertised with “No nonsense, just stats!”, it still contains nonsense. In regular intervals, you are bothered with a banner that calls to rate the plugin. Unfortunately, the banner reappears from time to time, even if you have turned it off. The plugin also contains a functional unattractive feature. When you deactivate the plugin, all settings are deleted. In my opinion it would be better to remove all plugin settings when deleting, not when deactivating.
Read on wp.org ↗ - ★★★★★ willzenstein3.5y ago
I like how it simply does what it says and gets out of my way. Also does not try to sell me anything.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The easiest way to track visitors in Matomo. No nonsense, just stats!"
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Jetpack.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,745 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Web stats" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-15 90+ → 100+ up after 26 days in tier
- 2026-06-19 100+ → 90+ down after 26 days in tier
- 2026-05-24 90+ → 100+ up after 1 days in tier
- 2026-05-23 100+ → 90+ down after 299 days in tier
- 2025-07-28 90+ → 100+ up after 6 days in tier
- 2025-07-22 80+ → 90+ up after 46 days in tier
- 2025-06-06 90+ → 80+ down after 45 days in tier
- 2025-04-22 80+ → 90+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 3 shared tags A -
Simple Matomo Tracking Code 800+ installs · 4.1★ · 3 shared tags A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
Statify 100K+ installs · 4.6★ · 2 shared tags A -
StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ installs · 4.1★ · 2 shared tags A -
WP Visitor Statistics (Real Time Traffic) 20K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Matomo Tracker into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/matomo-analytics" width="480" height="300" style="border:0" loading="lazy" title="Matomo Tracker — Plugin Pulse"></iframe> Matomo Tracker: 100+ active installs, 4.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/matomo-analytics
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