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wp.org search vs our merit ranking: “stats”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “stats”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP-Stats shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 2.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More places #10 on merit, 4.8★ from 5,213 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 ↑1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #2 ↑1 3 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #3 ↓2 4 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #6 wp.org ranks it 2 places below merit 5 WP Server Health Stats 9K+ · 4.8★ (110) wp.org #4 wp.org ranks it 1 place above merit 6 Simple Blog Stats 4K+ · 4.9★ (38) wp.org #5 wp.org ranks it 1 place above merit 7 Code Snippets 1M+ · 4.7★ (510) wp.org #7 8 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (761) wp.org #8 ↑13 9 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,213) wp.org #16 ↓5 wp.org ranks it 6 places below merit 11 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (187) wp.org #14 ↓1 wp.org ranks it 3 places below merit 12 StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ · 4.2★ (58) wp.org #9 ↓3 wp.org ranks it 3 places above merit 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #21 ↓1 wp.org ranks it 8 places below merit 14 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #18 wp.org ranks it 4 places below merit 15 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #17 ↓3 wp.org ranks it 2 places below merit 16 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #23 wp.org ranks it 7 places below merit 17 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1,546) wp.org #12 ↓4 wp.org ranks it 5 places above merit 18 Web-Stat – Live Visitor Analytics 5K+ · 4.4★ (20) wp.org #22 ↓3 wp.org ranks it 4 places below merit 19 Seriously Simple Stats 5K+ · 3.6★ (13) wp.org #15 ↓6 wp.org ranks it 4 places above merit 20 Posts and Users Stats 600+ · 4.5★ (4) wp.org #13 ↓3 wp.org ranks it 7 places above merit 21 WP-Stats 2K+ · 2.6★ (7) wp.org #10 ↓3 wp.org ranks it 11 places above merit 22 Detailed Player Stats for SportsPress 100+ · 5.0★ (4) wp.org #24 ↓8 wp.org ranks it 2 places below merit 23 API Stats 70+ · 5.0★ (3) wp.org #19 wp.org ranks it 4 places above merit 24 atec Stats 70+ · 5.0★ (2) wp.org #20 ↓3 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.