Menu Expiration Control
by Raihan Reza · Admin & Utilities
Adds start and expiration dates with time control to menu items in WordPress, controlling their visibility based on the set date and time range.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 71/100
Few reviews
Active installs
70+
≈70 estimated
Momentum
+36%
downloads vs prior 30d
Biggest opportunity: One page off on “scheduled menu”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
71 health vs 56 average across 5,897 Admin & Utilities plugins
Install conversion
How it's measured →7.1%
of downloads still active
At least 70 of 987 lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 320 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| expiration control | #2 | #16 | 0 |
| expiration your tag | #5 | #21 | 0 |
| flash menu | #5 | #19 | down 1 |
| scheduled menu your tag | #12 | #23 | 0 |
| expiration date | #7 | #20 | down 2 |
| flash menus | #13 | #20 | 0 |
| post expiration | #11 | #21 | 0 |
| datepicker your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
| time control your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 7 listed. 2 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “scheduled menu”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “datepicker”, “menu” and “time control” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “expiration control”. #2 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 30 Oct 2024 · 732 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 86 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v1.2 · 16 Dec 2025
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band 12 days ago and a band this size takes about a year or more to cross, so the real count is still just over 70.
At the current install trend, crossing 80+ in roughly 50 days.
Install history since 29 Oct 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ asifc1.1y ago
This plugin has made managing my WordPress menus so much easier! I can schedule items to appear and disappear automatically, which is perfect for limited-time offers and seasonal updates. It’s intuitive, works seamlessly, and saves me a ton of manual work. Highly recommend for anyone who wants more control over their menus.
Read on wp.org ↗ - ★★★★★ preetam11.1y ago
I love how Menu Expiration Control lets me schedule menu items—perfect for promotions or seasonal content. Super easy to use and saves me from constantly updating menus. Would be even better with a heads-up before items expire, but overall, it does exactly what it promises.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds start and expiration dates with time control to menu items in WordPress, controlling their visibility..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 2,112 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "scheduled menu" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-20 60+ → 70+ up after 35 days in tier
- 2026-09-15 50+ → 60+ up after 33 days in tier
- 2026-08-13 40+ → 50+ up after 85 days in tier
- 2026-05-20 30+ → 40+ up after 4 days in tier
- 2026-05-16 40+ → 30+ down after 1 days in tier
- 2026-05-15 30+ → 40+ up after 49 days in tier
- 2026-03-27 20+ → 30+ up after 28 days in tier
- 2026-02-27 10+ → 20+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Admin Menu Editor 300K+ installs · 4.6★ · 1 shared tag A -
Max Mega Menu 300K+ installs · 4.8★ · 1 shared tag A -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 1 shared tag B - D Duplicate Menu 100K+ installs · 4.5★ · 1 shared tag B
-
User Menus – Nav Menu Visibility 80K+ installs · 4.9★ · 1 shared tag A -
Menu Cart for WooCommerce 70K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Menu Expiration Control into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/menu-expiration-control" width="480" height="300" style="border:0" loading="lazy" title="Menu Expiration Control — Plugin Pulse"></iframe> Menu Expiration Control: 70+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/menu-expiration-control
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