Metrilo – WooCommerce Growth Platform
by Metrilo · Analytics
Ecommerce Analytics and behaviour-driven customer engagement tools for ecommerce brands.
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Health
B 83/100
no flags
Active installs
200+
≈250 estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “reporting” and “tracking” for “growth”, “platform” and “retargeting”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “growth” sits at #8 untagged, close enough for a declared tag to move it up. “reporting” isn't earning its slot: you're not in the first 24 results for its own search. “platform” sits at #22 untagged, close enough for a declared tag to move it up. “tracking” isn't earning its slot: you're not in the first 24 results for its own search. “retargeting” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 200 of 52.6K lifetime downloads are still running, below its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.9★ over 10 reviews, smoothed to 4.07★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| growth | #8 | #20 | down 1 |
| platform | #22 | #22 | 0 |
| engagement platform | #13 | #21 | — |
| retargeting | #24 | #20 | down 1 |
| analytics your tag | Not in the top 24 | ||
| reporting your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
| woo your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 4 listed. 10 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “reporting” and “tracking” for “growth”, “platform” and “retargeting”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “growth” sits at #8 untagged, close enough for a declared tag to move it up. “reporting” isn't earning its slot: you're not in the first 24 results for its own search. “platform” sits at #22 untagged, close enough for a declared tag to move it up. “tracking” isn't earning its slot: you're not in the first 24 results for its own search. “retargeting” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 457 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5d ago
latest release · v2.0.2 · 27 Oct 2026
73
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 54% of the way through.
Install history since 27 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ imanhtran5.4y ago
First of all, I think Metrilo is the best software for woocommerce analytics, but it have an issue slow down checkout process on my website. I really love it but this issue make me confused.
Read on wp.org ↗ - ★★★★★ karsija6.2y ago
WARNING: If you import your data you can not delete it. You need to ask support to delete and after I asked (3 times) they blocked me from my account. Metrilo caused a lot of trouble for my website and after installing it took 2 hours to find out what caused the issues. All that time website was down. Analysis were basics and did not offer nothing special. I do not think it’s worth of the money. Email marketing tool was not very useful and did not have many features.
Read on wp.org ↗ - ★★★★★ Tsvetan Tsakov8.8y ago
The plugin works great and it is lightweight. Metrilo is a powerfull insights tool for ecommerce analytics and marketing. The support team is superb!
Read on wp.org ↗ - ★★★★★ shetland0018.8y ago
I love all the things Metrilo brings to the table! After a long search for CRM tools we came across Metrilo. First and foremost everthing was so easy to set-up . . . within a few minutes we were looking at ecommerce analytics driving instant insights for our company. We love the ability to slice and dice our data by day, customer, product, etc.. and see where we can improve or make the best of of our opportunities. The CRM is very good and how everything is tied to the ability to personalize our email marketing. Metrilo has great service and always answer my questions via their live chat or by email (I haven’t had a need to call them).
Read on wp.org ↗ - ★★★★★ pfau9.1y ago
I am a small company and I am looking for a crm for my site https://copan.ind.br Just for customers tracking.. small things.
Read on wp.org ↗ - ★★★★★ ecomguru9.5y ago
Works great with my WooCommerce (running on 3.0.4). Quite some analytics features in there. It’s almost a miracle that I didn’t have to do any additional set-ups.
Read on wp.org ↗ - ★★★★★ firegolem9.6y ago
I like this a lot. Its a very different approach to analytics and I am understanding a lot more about each customer when I can see what each person bought. This topic was modified 9 years, 3 months ago by firegolem.
Read on wp.org ↗ - ★★★★★ imkane10.5y ago
They give you a whopping 14 day free trial, then want you to pay. Sneaky.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 3,752 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "reporting", "tracking" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-16 300+ → 200+ down after 294 days in tier
- 2025-07-26 400+ → 300+ down after 1 days in tier
- 2025-07-25 300+ → 400+ up after 1 days in tier
- 2025-07-24 400+ → 300+ down after 212 days in tier
- 2024-12-24 500+ → 400+ down after 2 days in tier
- 2024-12-22 400+ → 500+ up after 7 days in tier
- 2024-12-15 500+ → 400+ down after 1 days in tier
- 2024-12-14 400+ → 500+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 2 shared tags B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 2 shared tags C -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
Reddit for WooCommerce 90K+ installs · 4.0★ · 2 shared tags B -
Snapchat for WooCommerce 90K+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Metrilo – WooCommerce Growth Platform into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/metrilo-woocommerce-integration" width="480" height="300" style="border:0" loading="lazy" title="Metrilo – WooCommerce Growth Platform — Plugin Pulse"></iframe> Metrilo – WooCommerce Growth Platform: 200+ active installs, 3.9★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/metrilo-woocommerce-integration
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