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Metrilo – WooCommerce Growth Platform

by Metrilo · Analytics

Ecommerce Analytics and behaviour-driven customer engagement tools for ecommerce brands.

⚠ Stale⚠ Likely abandoned
How scoring works →
44 Health · D
Maintenance 3/100
Rating quality 72/100
Support 70/100

44 health vs 64 average across 1,029 Analytics plugins

Removal-risk signals

53/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
  • Falling behind WordPress. Tested up to WordPress 5.5.20.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

44 / 100

Under-optimized

Biggest win: Update recency

Update recency 4/100
WP compatibility 22/100
Rating quality 62/100
Listing tuning 100/100

To rank higher: Last updated 1883 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+16% vs prior 30d
7Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

237

now · peak 306

23730d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Metrilo · #11630 you WooCommerce Stripe P · #85 WooCommerce Legacy R · #144 GA Google Analytics · #149

Rating trend

Star average over time · dips mark rough releases

3.9Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2Kper 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

5.2y ago

latest release · v2.0.1

72

tagged releases on record

Recent releases

2.0.1 · 5.2y ago2.0.0 · 5.2y ago1.7.22 · 5.2y ago1.7.21 · 5.5y ago1.7.20 · 5.7y ago1.7.19 · 5.8y ago1.7.18 · 6.0y ago1.7.17 · 6.0y ago1.7.16 · 6.3y ago1.7.15 · 6.4y ago1.7.14 · 6.5y ago1.7.13 · 6.5y ago1.7.12 · 7.3y ago1.7.11 · 7.4y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.0 96%
v1.7 4.4%

Estimated active installs

The public count shows “200+”. Our estimate pins where the real number sits.

tracked estimate
200–300 ≈260

Refined from the date this plugin crossed into its current band.

Install history · since 2015-05-27 · 1,394 observations

200Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.0.1
Last updated
5.2y ago
Added
2014-09-22 · 11 yrs old
Requires WP
2.9.2
Tested up to
5.5.20
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. imanhtran
    5.2y ago

    First of all, I think Metrilo is the best software for woocommerce analytics, but it have an issue slow down checkout process on my website. I really love it but this issue make me confused.

    Read on wp.org ↗
  2. karsija
    6.1y ago

    WARNING: If you import your data you can not delete it. You need to ask support to delete and after I asked (3 times) they blocked me from my account. Metrilo caused a lot of trouble for my website and after installing it took 2 hours to find out what caused the issues. All that time website was down. Analysis were basics and did not offer nothing special. I do not think it’s worth of the money. Email marketing tool was not very useful and did not have many features.

    Read on wp.org ↗
  3. Tsvetan Tsakov
    8.6y ago

    The plugin works great and it is lightweight. Metrilo is a powerfull insights tool for ecommerce analytics and marketing. The support team is superb!

    Read on wp.org ↗
  4. shetland001
    8.6y ago

    I love all the things Metrilo brings to the table! After a long search for CRM tools we came across Metrilo. First and foremost everthing was so easy to set-up . . . within a few minutes we were looking at ecommerce analytics driving instant insights for our company. We love the ability to slice and dice our data by day, customer, product, etc.. and see where we can improve or make the best of of our opportunities. The CRM is very good and how everything is tied to the ability to personalize our email marketing. Metrilo has great service and always answer my questions via their live chat or by email (I haven’t had a need to call them).

    Read on wp.org ↗
  5. pfau
    8.9y ago

    I am a small company and I am looking for a crm for my site https://copan.ind.br Just for customers tracking.. small things.

    Read on wp.org ↗
  6. ecomguru
    9.4y ago

    Works great with my WooCommerce (running on 3.0.4). Quite some analytics features in there. It’s almost a miracle that I didn’t have to do any additional set-ups.

    Read on wp.org ↗
  7. firegolem
    9.4y ago

    I like this a lot. Its a very different approach to analytics and I am understanding a lot more about each customer when I can see what each person bought. This topic was modified 9 years, 3 months ago by firegolem.

    Read on wp.org ↗
  8. imkane
    10.3y ago

    They give you a whopping 14 day free trial, then want you to pay. Sneaky.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.4.8 · WP 5.7.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-05-16 300+ → 200+ down after 294 days in tier
  2. 2025-07-26 400+ → 300+ down after 1 days in tier
  3. 2025-07-25 300+ → 400+ up after 1 days in tier
  4. 2025-07-24 400+ → 300+ down after 212 days in tier
  5. 2024-12-24 500+ → 400+ down after 2 days in tier
  6. 2024-12-22 400+ → 500+ up after 7 days in tier
  7. 2024-12-15 500+ → 400+ down after 1 days in tier
  8. 2024-12-14 400+ → 500+ up after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Metrilo – WooCommerce Growth Platform into a readme, a review or a deck. It updates itself.

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Preview card ↗

Metrilo – WooCommerce Growth Platform: 200+ active installs, 3.9★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/metrilo-woocommerce-integration