Migrate Guru – Site Migration & Cloning
by migrateguru · Backup
Effortlessly migrate, clone, or transfer your WordPress site to over 5,000 web hosts with Migrate Guru, trusted by Cloudways, Pantheon, and Dreamhost.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 97/100
no flags
Active installs
200K+
≈240K estimated
Momentum
-39%
downloads vs prior 30d
Biggest opportunity: Swap “copy” for “transfer”. “copy” isn't earning its slot: it only gets you to #17. “transfer” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
97 health vs 75 average across 556 Backup plugins
Install conversion
How it's measured →7.1%
of downloads still active
At least 200K of 2.8M lifetime downloads are still running, above its category: the median Backup plugin keeps 1.6%, across 285 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 65 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 1,645 reviews, smoothed to 4.88★
5 of 5 tags set · short description in place
7 of 7 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-1.1
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| migrate your tag | #1 | #1 | 0 |
| wordpress migrate your tag | #1 | #1 | 0 |
| migrate wordpress | #1 | #1 | 0 |
| serialized | #1 | #1 | 0 |
| site migration | #2 | #2 | down 1 |
| dreamhost | #2 | #1 | 0 |
| migrate to wordpress | #1 | #1 | 0 |
| wp migrate | #1 | #1 | 0 |
| site cloning | #1 | #1 | 0 |
| move site | #2 | #2 | 0 |
| trusted | #3 | #2 | up 4 |
| pantheon | #3 | #1 | down 1 |
| post migration | #3 | #3 | 0 |
| site transfer | #3 | #2 | down 1 |
| cloudways | #4 | #2 | down 1 |
| post cloning | #2 | #1 | 0 |
| migration your tag | #7 | #7 | down 1 |
| transfer | #6 | #5 | down 1 |
| over | #7 | #6 | 0 |
| site clone | #3 | #2 | down 1 |
289 searches this plugin appeared in over the last 90 days, 20 listed. 237 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “copy” for “transfer”. “copy” isn't earning its slot: it only gets you to #17. “transfer” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “clone”. Down 6 places since 2026-09-18, now #10. Check what shipped around then, and what moved above you.
- Slipping on “copy”. Down 9 places since 2026-09-18, now #17. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 174.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2mo ago
latest release · v6.72 · 28 Aug 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; the previous band took 2 years to cross, which places it about 38% of the way through.
Install history since 18 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ justynmunro4mo ago
Absolutely love this plugin. Have used it for multiple websites and it works seamlessly. Had an issue with the most recent website I migrated, but it was caused by the hosting platforms plugins, not Migrate Guru. Thanks so much for providing this free plugin. I really appreciate it.
Read on wp.org ↗ - ★★★★★ Martin Harran4mo ago
So simple to use yet so effective. Great piece of work This topic was modified 2 weeks, 2 days ago by Martin Harran. This topic was modified 2 weeks, 2 days ago by Martin Harran. Reason: Correct typos
Read on wp.org ↗ - ★★★★★ LucianPatrutiu4mo ago
Excelent plugin for migrate large website
Read on wp.org ↗ - ★★★★★ jbb09064mo ago
I have used several migration programs and this is, by far, the best, fastest, most efficient option available.
Read on wp.org ↗ - ★★★★★ orvils5mo ago
Excellent and very simple plugin
Read on wp.org ↗ - ★★★★★ markwat5mo ago
Easy to use and it just works. Top piece of software.
Read on wp.org ↗ - ★★★★★ Peter5mo ago
Never failed me so far which I can’t say about other free services.
Read on wp.org ↗ - ★★★★★ mrbrent5mo ago
Absolute life saver, Bluehost recommended it after they could’nt get their migrartion tool to work
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.28 Tweak: Improved migration workflow for smoother operation Tweak: Updated UI for a simpler and more user-friendly experience 6.28
- — Version 5.92 Tweak: Improvements in fetching File Stats Tweak: Code Restructuring 5.92
- — Version 5.88 Tweak: Code Restructuring Tweak: Added support for PHP 8.4 5.88
- — Version 5.65 Tweak: 24 hrs Validity for Migration Key 5.65
- — Version 5.56 UI Improvements Better handling for Activate Redirect 5.56
- — Version 5.48 Upgrading to New UI 5.48
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (6.72). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Migrate Guru when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
Readme readiness
6 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Effortlessly migrate, clone, or transfer your WordPress site to over 5,000 web hosts with Migrate Guru, tru..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 15 headings and 2 lists.
- ✓ Enough to quote 2,449 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "copy", "Wordpress migrate" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-21 100K+ → 200K+ up after 741 days in tier
- 2024-01-11 90K+ → 100K+ up after 135 days in tier
- 2023-08-29 80K+ → 90K+ up after 3 days in tier
- 2023-08-26 90K+ → 80K+ down after 1 days in tier
- 2023-08-25 80K+ → 90K+ up after 261 days in tier
- 2022-12-07 70K+ → 80K+ up after 3 days in tier
- 2022-12-04 80K+ → 70K+ down after 1 days in tier
- 2022-12-03 70K+ → 80K+ up after 9 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Synchro – The Ultimate WordPress Migration Tool 2K+ installs · 4.7★ · 3 shared tags B -
Migrate to WordPress.com 2K+ installs · 4.2★ · 3 shared tags A -
1-Click WordPress Migration Plugin – Backup, Migrate & Clone 400+ installs · 4.4★ · 3 shared tags A -
All-in-One WP Migration and Backup 5M+ installs · 4.5★ · 2 shared tags A -
Yoast Duplicate Post 3M+ installs · 4.7★ · 2 shared tags A -
WPvivid — Backup, Migration & Staging 900K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Migrate Guru – Site Migration & Cloning into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/migrate-guru" width="480" height="300" style="border:0" loading="lazy" title="Migrate Guru – Site Migration & Cloning — Plugin Pulse"></iframe> Migrate Guru – Site Migration & Cloning: 200K+ active installs, 4.9★ (1,645 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/migrate-guru
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