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wp.org search vs our merit ranking: “aes 256”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “aes 256”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot shows at wp.org #4 but places #11 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #1 2 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #2 3 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #3 4 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #7 ↓1 3 too low 5 WP Remote Users Sync 5K+ · 4.9★ (73) wp.org #6 ↑7 1 too low 6 1-Click WordPress Migration Plugin – Backup, Migrate & Clone 400+ · 4.5★ (40) wp.org #9 ↓1 3 too low 7 License For Envato 9K+ · 5.0★ (2) wp.org #5 ↓1 2 too high 8 Cloud Maestro – WAF Security Suite for Cloudflare 70+ · 5.0★ (4) wp.org #15 7 too low 9 Bit SMTP – Easy SMTP Solution with Email Logs 2K+ · 3.9★ (15) wp.org #22 13 too low 10 Extension Info Exporter 200+ · 5.0★ (4) wp.org #16 6 too low 11 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #4 ↑1 7 too high 12 Praison AI SEO 1K+ · 3.6★ (5) wp.org #13 ↓1 1 too low 13 HuxxConnect – REST API Connector for WordPress 20+ · 5.0★ (3) wp.org #23 ↓1 10 too low 14 Finachub Mobile Money Checkout for WooCommerce (M-Pesa, Airtel, MTN) 200+ · 5.0★ (1) wp.org #8 ↓1 6 too high 15 Wpbingo AI Commander for WooCommerce 500+ · 0.0★ (0) wp.org #11 ↓1 4 too high 16 Oderland SMTP & Postal Mailer 100+ · 5.0★ (1) wp.org #10 ↓1 6 too high 17 Nota Backup & Restore – WordPress Backup, Migration & Clone 30+ · 5.0★ (1) wp.org #12 ↓1 5 too high 18 Trinity Backup – Backup, Migrate, Restore, Clone & Schedule Backups 100+ · 0.0★ (0) wp.org #18 19 WYSIWYG Character Limit for ACF 100+ · 0.0★ (0) wp.org #21 2 too low 20 Custom SMTP: Email Deliverability – FREE & Easy-to-use 200+ · 5.0★ (1) wp.org #17 3 too high 21 Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ · 3.0★ (2) wp.org #14 7 too high 22 Slug Search and Admin Columns 200+ · 5.0★ (1) wp.org #19 3 too high 23 AI-SiteArk 20+ · 5.0★ (1) wp.org #20 ↑3 3 too high 24 Init Content Protector – Anti-Copy, Anti-Scrape, Encrypt-All 40+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.