Options for Twenty Seventeen
by Oliver Campion · Uncategorized
Also makes 12 other plugins · 41K+ installs across the portfolio →
Adds powerful customizer options to modify all aspects of the default WordPress theme Twenty Seventeen.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
8K+
≈8.8K estimated
Momentum
+5%
downloads vs prior 30d
Biggest opportunity: Swap “change”, “customize” and “modify” for “goodreads”, “option” and “screen options”. “change” isn't earning its slot: you're not in the first 24 results for its own search. “goodreads” sits at #4 untagged, close enough for a declared tag to move it up. “customize” isn't earning its slot: you're not in the first 24 results for its own search. “option” sits at #4 untagged, close enough for a declared tag to move it up. “modify” isn't earning its slot: it only gets you to #14. “screen options” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 58 average across 25,767 Uncategorized plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 8K of 368.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 80 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 57 reviews, smoothed to 4.47★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| twenty seventeen your tag | #1 | #1 | 0 |
| twentyseventeen your tag | #2 | #2 | 0 |
| twenty | #3 | #4 | 0 |
| grey | #3 | #2 | up 1 |
| options | #6 | #5 | down 1 |
| customizer options | #5 | #6 | 0 |
| screen options | #4 | #4 | down 1 |
| option | #4 | #4 | up 3 |
| goodreads | #4 | #4 | 0 |
| twenty twenty one | #3 | #3 | 0 |
| twenty twenty | #3 | #4 | 0 |
| modify your tag | #14 | #15 | 0 |
| frontpage | #9 | #6 | up 3 |
| colour | #10 | #13 | up 1 |
| theme options | #11 | #11 | 0 |
| site options | #9 | #9 | down 1 |
| options page | #18 | #17 | down 1 |
| modify date | #23 | #20 | down 1 |
| animate | #22 | #12 | up 1 |
| cropping | #22 | #17 | down 4 |
| change your tag | Not in the top 24 | ||
| customize your tag | Not in the top 24 | ||
113 searches this plugin appeared in over the last 90 days, 20 listed. 87 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “change”, “customize” and “modify” for “goodreads”, “option” and “screen options”. “change” isn't earning its slot: you're not in the first 24 results for its own search. “goodreads” sits at #4 untagged, close enough for a declared tag to move it up. “customize” isn't earning its slot: you're not in the first 24 results for its own search. “option” sits at #4 untagged, close enough for a declared tag to move it up. “modify” isn't earning its slot: it only gets you to #14. “screen options” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “modify”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
6mo ago
latest release · v2.5.7 · 18 May 2026
44
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and the previous band took 14 months to cross, so the real count is still just under 9K.
Install history since 13 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ robottoaster9mo ago
Unfortunately most of the features aren’t usable.
Read on wp.org ↗ - ★★★★★ Justin Hansen1.9y ago
Easy to use and lots of useful features. Thanks!
Read on wp.org ↗ - ★★★★★ sparkyjohnmarky2.3y ago
I wrote a very negative review of this plugin. I have now changed this review due to the excellent service I received from the author. Since using the original Twentyseventeen theme I have experienced a weird bounce on the home page when the parallax scrolling is used as the page transitions to the content. This bounce is unique to the iPad, however this has not been tested on any newer iPads from 2021-2024 also there is no issue with any other Apple product. After a conversation with the author it really does appear to be an iPad issue. The iPad is enlarging the header background way beyond its design restrictions. I have now had an opportunity to review the other features which work extremely well and was somewhat hasty in my original review. the author did offer to look into the issue an try and create a fix but I will just live with the bounce as it is only evident on an iPad and the target audience of my blog are located in the U.K. where iPads are less common. This topic was modified 2 years ago by sparkyjohnmarky.
Read on wp.org ↗ - ★★★★★ Heiko2.5y ago
My website works perfectly with the 2017 theme and the Options for 2017 plugin. I don’t have any programming knowledge, and I was helped promptly and with great expertise when I had questions. The developers’ help is worth every penny!http://www.sbk-produkte.de
Read on wp.org ↗ - ★★★★★ anemik20242.7y ago
This plugin was indispensable for creating my website. It works very well. Every time I find something is wrong and I seek support, very quickly I get a response and resolution of my issue. In most cases the source of the problem is NOT this plugin but something else (usually some other plugin).
Read on wp.org ↗ - ★★★★★ teun t2.9y ago
Great plugin – support was quick and effective! This topic was modified 2 years, 7 months ago by teun t.
Read on wp.org ↗ - ★★★★★ katjaheigl3.4y ago
Just had some question regarding the design of my website and got great support. Very quickly the support found out about the issue and got me the right CSS Code to fix it. Thank you for the help! I can highly recommend!!!
Read on wp.org ↗ - ★★★★★ boutman3.6y ago
Registered for the premium version and got what it promised. Also very helpful and quick support.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.7 Fix a minor issue highlighted by “Plugin Check” code review and preparing for WordPress v7.0 2.5.7
- — Version 2.5.6 Fixed a bug with CSS output 2.5.6
- — Version 2.5.5 General housekeeping preparing for “Plugin Check” code review 2.5.5
- — Version 2.5.4 Remove Customizer CSS due to incompatible change introduced in WordPress v6.7 2.5.4
- — Version 2.5.3 Added option to remove the “Menu” text from the mobile hamburger 2.5.3
- — Version 2.5.2 Minor security updates to translation strings 2.5.2
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.5.7). Sites still on an older version should update.
- Patched Medium · 6.4 Options for Twenty Seventeen <= 2.5.0 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-09-25 CVE-2023-5162 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.0 Patched in 2.5.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 5 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds powerful customizer options to modify all aspects of the default WordPress theme Twenty Seventeen."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Yoast, YouTube.
- ! Headings and lists 1 heading and 7 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 6,270 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "twentyseventeen" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-25 9K+ → 8K+ down after 410 days in tier
- 2025-06-10 10K+ → 9K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Customize Twenty Seventeen 2K+ installs · 4.0★ · 4 shared tags D -
Remove "Powered by WordPress" 20K+ installs · 4.2★ · 3 shared tags A -
Options for Twenty Twenty-One 6K+ installs · 4.8★ · 3 shared tags A -
Options for Twenty Twenty 3K+ installs · 4.5★ · 3 shared tags A -
Options for Twenty Nineteen 700+ installs · 4.4★ · 3 shared tags A -
Customize Twenty Sixteen 500+ installs · 3.9★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Options for Twenty Seventeen into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/options-for-twenty-seventeen" width="480" height="300" style="border:0" loading="lazy" title="Options for Twenty Seventeen — Plugin Pulse"></iframe> Options for Twenty Seventeen: 8K+ active installs, 4.8★ (57 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/options-for-twenty-seventeen
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.