Options for Twenty Twenty
by Oliver Campion · Uncategorized
Also makes 12 other plugins · 41K+ installs across the portfolio →
Adds powerful customizer options to modify all aspects of the default WordPress theme Twenty Twenty.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
3K+
≈3.5K estimated
Momentum
+24%
downloads vs prior 30d
Biggest opportunity: Swap “change”, “customize” and “modify” for “screen options”, “inject” and “customizer options”. “change” isn't earning its slot: you're not in the first 24 results for its own search. “screen options” sits at #6 untagged, close enough for a declared tag to move it up. “customize” isn't earning its slot: you're not in the first 24 results for its own search. “inject” sits at #7 untagged, close enough for a declared tag to move it up. “modify” isn't earning its slot: it only gets you to #21. “customizer options” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 58 average across 25,762 Uncategorized plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 3K of 111.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 80 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 31 reviews, smoothed to 4.33★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| twenty | #2 | #3 | 0 |
| twenty twenty your tag | #2 | #3 | 0 |
| twentytwenty your tag | #3 | #3 | 0 |
| twenty seventeen | #3 | #5 | 0 |
| twenty twenty one | #2 | #2 | 0 |
| options | #9 | #8 | up 1 |
| screen options | #6 | #7 | down 1 |
| customizer options | #9 | #11 | 0 |
| inject | #7 | #10 | 0 |
| option | #10 | #9 | 0 |
| woff2 | #10 | #8 | down 1 |
| modify your tag | #21 | #20 | down 3 |
| pullquote | #15 | #5 | down 2 |
| enqueue | #17 | #14 | 0 |
| theme options | #19 | #16 | down 3 |
| site options | #12 | #12 | 0 |
| plugin options | #24 | #22 | down 2 |
| change your tag | Not in the top 24 | ||
| customize your tag | Not in the top 24 | ||
61 searches this plugin appeared in over the last 90 days, 17 listed. 44 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “change”, “customize” and “modify” for “screen options”, “inject” and “customizer options”. “change” isn't earning its slot: you're not in the first 24 results for its own search. “screen options” sits at #6 untagged, close enough for a declared tag to move it up. “customize” isn't earning its slot: you're not in the first 24 results for its own search. “inject” sits at #7 untagged, close enough for a declared tag to move it up. “modify” isn't earning its slot: it only gets you to #21. “customizer options” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
6mo ago
latest release · v1.6.6 · 18 May 2026
67
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 19 months ago; the previous band took 22 months to cross, which places it about 50% of the way through.
Install history since 14 Jun 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ latchetts2.8y ago
I like the Twenty Twenty theme but it has some limitations. I bought the premium version of this plugin and it’s enabled me to make the improvements I wanted quickly and easily. Great plugin and really helpful, quick support by email too. Thank you
Read on wp.org ↗ - ★★★★★ Facet3.1y ago
The plugin looks interesting, although the free version has very limited possibilities. The problem is a conflict with Twenty Twenty theme – you can’t change the logo, the featured image for pages and posts is not displayed. Disabling the plugin solves the problem.
Read on wp.org ↗ - ★★★★★ Misophoniq3.2y ago
Would have been nice if it was mentioned ANYWHERE that most functions are locked behind a paywall. Stop wasting my time! This topic was modified 2 years, 11 months ago by Misophoniq.
Read on wp.org ↗ - ★★★★★ craig14753.7y ago
Fantastic plugin. Works great and adds critical functionality to the twenty twenty theme. Plus really fast and helpful support. Definitely recommend!
Read on wp.org ↗ - ★★★★★ ابوالقاسم کریمی3.8y ago
عالی
Read on wp.org ↗ - ★★★★★ reelsnlures3.9y ago
Excellent support with a quick response that solved my question.
Read on wp.org ↗ - ★★★★★ barnez4.4y ago
As the title says, this plugin adds many options to allow granular adjustments to the appearance of the site without needing to dig into the css classes. A real time saver. Thank you for your time developing and maintaining the code.
Read on wp.org ↗ - ★★★★★ kaschwei4.8y ago
I like this plugin very much, because you can change and modify the Twenty Twenty Theme in a few minutes and per clicking and choosing settings. So it will be helpful if for the standard wordpress Templates there is always such a plugin as here available to make the themes more flexible.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.6.6 Fix a minor issue highlighted by “Plugin Check” code review and preparing for WordPress v7.0 1.6.6
- — Version 1.6.5 General housekeeping preparing for “Plugin Check” code review 1.6.5
- — Version 1.6.4 Remove Customizer CSS due to incompatible change introduced in WordPress v6.7 1.6.4
- — Version 1.6.3 Minor security updates to translation strings 1.6.3
- — Version 1.6.2 General housekeeping 1.6.2
- — Version 1.6.1 Over sanitization of child theme directory bug fixed 1.6.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds powerful customizer options to modify all aspects of the default WordPress theme Twenty Twenty."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Yoast.
- ! Headings and lists 1 heading and 8 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 5,872 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "twentytwenty" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-18 4K+ → 3K+ down after 646 days in tier
- 2023-07-12 5K+ → 4K+ down after 391 days in tier
- 2022-06-16 4K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Remove "Powered by WordPress" 20K+ installs · 4.2★ · 3 shared tags A -
Options for Twenty Seventeen 8K+ installs · 4.7★ · 3 shared tags A -
Options for Twenty Twenty-One 6K+ installs · 4.8★ · 3 shared tags A -
Customize Twenty Seventeen 2K+ installs · 4.0★ · 3 shared tags D -
Options for Twenty Nineteen 700+ installs · 4.4★ · 3 shared tags A -
Customize Twenty Sixteen 500+ installs · 3.9★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Options for Twenty Twenty into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/options-for-twenty-twenty" width="480" height="300" style="border:0" loading="lazy" title="Options for Twenty Twenty — Plugin Pulse"></iframe> Options for Twenty Twenty: 3K+ active installs, 4.7★ (31 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/options-for-twenty-twenty
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.