WP Options Importer
by Matthew Boynes · Content & Feeds
Also makes 7 other plugins · 7K+ installs across the portfolio →
Export and import WordPress Options.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 49/100
Stale · Likely abandoned · Few reviews
Active installs
6K+
≈6.6K estimated
Momentum
+67%
downloads vs prior 30d
Biggest opportunity: Swap “export” for “wxr”. “export” isn't earning its slot: you're not in the first 24 results for its own search. “wxr” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
49 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →5.4%
of downloads still active
At least 6K of 110.8K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 863 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.1.16.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1338 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.1.16; the current branch is 6.8
4.9★ over 9 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1338 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wxr | #24 | #4 | down 4 |
| export your tag | Not in the top 24 | ||
| exporter your tag | Not in the top 24 | ||
| import your tag | Not in the top 24 | ||
| importer your tag | Not in the top 24 | ||
| options your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “export” for “wxr”. “export” isn't earning its slot: you're not in the first 24 results for its own search. “wxr” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.7y ago
latest release · v7 · 3 Mar 2023
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 46% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 62% of the way through.
Install history since 19 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ wong6.1y ago
Works well with the latest 5.5.1, import all necessary information, also able to choose which options to be import.
Read on wp.org ↗ - ★★★★★ Jon6.1y ago
Best ever! Old but still works great!
Read on wp.org ↗ - ★★★★★ mkonji7.2y ago
Still working great – thanks for this!
Read on wp.org ↗ - ★★★★★ Rastislav Lamos11.6y ago
Hello. Really handy plugin. It exports WordPress settings and then you can import them selectively or all. Source code is very clean. However, WP-CLI support is missing. If it was present, I could automate the export/import process on each web application release.
Read on wp.org ↗ - ★★★★★ niko11.8y ago
This plugin restore all the setting and fast.
Read on wp.org ↗ - ★★★★★ shaeirving111.9y ago
Excellent plugin, has helped our business in many ways
Read on wp.org ↗ - ★★★★★ Hyyan Abo Fakher12.0y ago
It is really great plugin and it does its job very well , thanks
Read on wp.org ↗ - ★★★★★ ip1116612.0y ago
Updated: Plugin works as expected and in general is a great idea! It however needs more attention to the exception handling (e.g. pop-up screen disabled) and interface that would in a more explicit way warn the user about the consequences of using “import All” option (e.g. that it will replace site url and deactivate all themes if the theme is not installed in the importing site). Author mentioned about pop-up window, but in our case it looks like the pop up did not show (maybe due to the use of pop-up blocking software), so our tester did not see the pop-up after choosing “All” option. One way to address this, would be to create a special choice (separate from “All”) to import exporting site url options E.g. have two choices: “All with changing siteurl” and “All without changing siteurl” or simply make a choice of changing siteurl a separate option highlighted in red with a note about consequences. Thank you for your good work and suggestions, we wish you success, Matt! Art http://webdesignartshop.com Also, we wish to highlight great support for the plugin by Matt, who immediately contacted our representative with offer to help and sent further clarifications. As soon as the future version of the plugin in some way address the issue we mentioned, we will be willing to give the plugin 5 star rating.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.1.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 36 characters, too short to say what the plugin does.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 820 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "exporter" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-14 7K+ → 6K+ down after 205 days in tier
- 2025-11-21 8K+ → 7K+ down after 357 days in tier
- 2024-11-29 9K+ → 8K+ down after 2 days in tier
- 2024-11-27 8K+ → 9K+ up after 2 days in tier
- 2024-11-25 9K+ → 8K+ down after 1 days in tier
- 2024-11-24 8K+ → 9K+ up after 2 days in tier
- 2024-11-22 9K+ → 8K+ down after 523 days in tier
- 2023-06-18 10K+ → 9K+ down after 131 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Widget Importer & Exporter 200K+ installs · 4.6★ · 2 shared tags A -
Customizer Export/Import 100K+ installs · 4.7★ · 2 shared tags A -
WP Import Export Lite 40K+ installs · 4.0★ · 2 shared tags B -
WPS Menu Exporter 10K+ installs · 3.7★ · 2 shared tags B -
Customizer Backup & Reset 7K+ installs · 4.1★ · 2 shared tags B - S Simple Membership WP user Import 4K+ installs · 4.1★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WP Options Importer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/options-importer" width="480" height="300" style="border:0" loading="lazy" title="WP Options Importer — Plugin Pulse"></iframe> WP Options Importer: 6K+ active installs, 4.9★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/options-importer
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.