wp.org search vs our merit ranking: “export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “export”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import / Export Customizer Settings shows at wp.org #12 but places #19 on merit, a gap of 7 places. Its 50K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-in-One WP Migration and Backup places #12 on merit, 4.5★ from 7676 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #1 2

WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #2 3

Export All URLs 50K+ · 4.6★ (94) wp.org #3 ↑1 4

Import and export users and customers 70K+ · 4.7★ (259) wp.org #4 ↓1 5

Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current wp.org #5 ↑3 6

Customizer Export/Import 100K+ · 4.8★ (115) wp.org #6 7

Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) throws errorsnot PHP-current wp.org #8 ↓1 1 too low 8

Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current wp.org #9 ↓4 1 too low 9

BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current wp.org #7 2 too high 10

WP Import Export Lite 40K+ · 4.0★ (113) wp.org #10 ↑4 11

Export media with selected content (by DKZR) 40K+ · 4.5★ (93) wp.org #13 ↓1 2 too low 12

All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #21 ↓4 9 too low 13

Export Media URLs 7K+ · 5.0★ (29) wp.org #11 ↓2 2 too high 14

Comments Import & Export 2K+ · 4.9★ (68) wp.org #16 ↓5 2 too low 15

WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews wp.org #14 ↓1 1 too high 16

Code Snippets 1M+ · 4.7★ (510) not PHP-current wp.org #24 8 too low 17

Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews wp.org #17 18 E Export Categories 1K+ · 4.8★ (12) thin reviews wp.org #19 1 too low 19

Import / Export Customizer Settings 50K+ · 4.7★ (6) thin reviews wp.org #12 ↓2 7 too high 20

Import Export Menu 3K+ · 4.4★ (10) thin reviews wp.org #22 ↓1 2 too low 21

WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews wp.org #18 ↓1 3 too high 22

Export Single Post Page 3K+ · 4.7★ (3) thin reviews wp.org #15 7 too high 23

WP All Export – User Export Add-On 6K+ · 3.6★ (7) thin reviews wp.org #20 ↑3 3 too high 24

Export Customers Data 500+ · 5.0★ (3) thin reviews wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.