Account Engagement
by Cliff Seal · Forms
Also makes 1 other plugin · 2.1K+ installs across the portfolio →
Integrate Account Engagement with WordPress: easily track visitors, embed forms and dynamic content in pages and posts, or use the forms or dynamic co …
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Health
D 52/100
Stale · Likely abandoned
Active installs
2K+
≈2.5K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “account engagement” for “pardot”. “account engagement” isn't earning its slot: you're not in the first 24 results for its own search. “pardot” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
52 health vs 65 average across 2,516 Forms plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 2K of 218.9K lifetime downloads are still running, below its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 882 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.4.14; the current branch is 6.8
2.6★ over 16 reviews, smoothed to 3.74★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 882 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.3
Velocity
places per keyword, 11d
0%
Breadth
of keywords climbing, 11d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pardot | #10 | #10 | 0 |
| account engagement your tag | Not in the top 24 | ||
| dynamic content your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
| salesforce your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 1 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “account engagement” for “pardot”. “account engagement” isn't earning its slot: you're not in the first 24 results for its own search. “pardot” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.4y ago
latest release · v2.1.2 · 3 Jun 2024
42
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ wlfetter3.3y ago
If you are a Pardot user, don’t attempt to use this plugin, it no longer functions correctly. This topic was modified 2 years, 11 months ago by wlfetter.
Read on wp.org ↗ - ★★★★★ karasoft3.3y ago
Please pull this plugin unless you are going to put some real support behind it. This is the second time the plugin has completely crashed a client site.
Read on wp.org ↗ - ★★★★★ artiomrudenco3.5y ago
Dear Support, WP version: 6.2PHP version: 8.1pardot: 2.0.0 We got notices and deprecation:1) Function WP_Scripts::localize was called incorrectly. The $l10n parameter must be an array. To pass arbitrary data to scripts, use the wp_add_inline_script() function instead. Please see Debugging in WordPress for more information. (This message was added in version 5.7.0.) wp-includes/functions.php:5865 WP_Scripts->localize()wp-includes/functions.wp-scripts.php:221 wp_localize_script()wp-content/plugins/pardot/pardot.php:94 pardot_init()wp-includes/class-wp-hook.php:308 do_action('init')wp-settings.php:623 2) ctype_print(): Argument of type bool will be interpreted as string in the future wp-content/plugins/pardot/includes/pardot-settings-class.php:1229 ctype_print()wp-content/plugins/pardot/includes/pardot-settings-class.php:1229 Pardot_Settings::get_settings()wp-content/plugins/pardot/includes/pardot-settings-class.php:701 Pardot_Settings::get_api()wp-content/plugins/pardot/includes/pardot-settings-class.php:349 Pardot_Settings::is_authenticated()wp-content/plugins/pardot/includes/pardot-settings-class.php:230 Pardot_Settings->admin_notices()wp-includes/class-wp-hook.php:308 do_action('admin_notices')wp-admin/admin-header.php:303 3) ctype_print(): Argument of type bool will be interpreted as string in the future wp-content/plugins/pardot/includes/pardot-settings-class.php:1238 ctype_print()wp-content/plugins/pardot/includes/pardot-settings-class.php:1238 Pardot_Settings::get_settings()wp-content/plugins/pardot/includes/pardot-settings-class.php:701 Pardot_Settings::get_api()wp-content/plugins/pardot/includes/pardot-settings-class.php:349 Pardot_Settings::is_authenticated()wp-content/plugins/pardot/includes/pardot-settings-class.php:230 Pardot_Settings->admin_notices()wp-includes/class-wp-hook.php:308 do_action('admin_notices')wp-admin/admin-header.php:303 4) ctype_print(): Argument of type bool will be interpreted as string in the future wp-content/plugins/pardot/includes/pardot-settings-class.php:1247 ctype_print()wp-content/plugins/pardot/includes/pardot-settings-class.php:1247 Pardot_Settings::get_settings()wp-content/plugins/pardot/includes/pardot-settings-class.php:701 Pardot_Settings::get_api()wp-content/plugins/pardot/includes/pardot-settings-class.php:349 Pardot_Settings::is_authenticated()wp-content/plugins/pardot/includes/pardot-settings-class.php:230 Pardot_Settings->admin_notices()wp-includes/class-wp-hook.php:308 do_action('admin_notices')wp-admin/admin-header.php:303
Read on wp.org ↗ - ★★★★★ nutttaro4.6y ago
Please fix errors PHP Notice: Undefined index: auth_type in /wp-content/plugins/pardot/includes/pardot-api-class.php on line 450 PHP Notice: Undefined index: auth_type in /wp-content/plugins/pardot/includes/pardot-api-class.php on line 467 This topic was modified 4 years, 4 months ago by nutttaro.
Read on wp.org ↗ - ★★★★★ mttorley5.5y ago
We’ve recently switched to Connected Campaigns inside of Pardot and SalesForce. Unfortunately- on this plugin’s settings page, None of our Connected Campaigns show up- just unconnected ones. This is critical to our method of being more SF integrated.
Read on wp.org ↗ - ★★★★★ shflbrian5.6y ago
It’s an antiquated, overpriced, and unfortunate platform.
Read on wp.org ↗ - ★★★★★ thelpi5.6y ago
Worked flawlessly with Pardot authentication but since the switch to Salesforce SSO it’s been a nightmare – horrendous to configure and resetting itself every week. And now, as I write, it won’t authenticate at all meaning all my lead forms are missing.
Read on wp.org ↗ - ★★★★★ HounddogWP5.7y ago
Please pull this plugin unless you are going to put some real support behind it. This is the second time the plugin has completely crashed a client site.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.2 Maintenance – Patch for some javascript ajax requests missing nonce 2.1.2
- — Version 2.1.1 Maintenance – Security patch for ajax requests 2.1.1
- — Version 2.1.0 Maintenance – Rebrand Pardot Plugin to Account Engagement Plugin 2.1.0
- — Version 2.0.0 Feature – Added support for the WordPress Block Editor Fix – When “Always Use HTTPS” is enabled in the plugin settings, non-HTTPS content will be properly converted to HTTPS 2.0.0
- — Version 1.5.8 Fix – Handled an issue that authentication failure (Pardot API Error Code 184: https://developer.salesforce.com/docs/marketing/pardot/guide/error-codes.html#numerical-list-of-error-codes) causes the settings page to be s 1.5.8
- — Version 1.5.7 Fix – Allow custom HTTPS tracker domains Fix – Campaign dropdown now appears immediately after authentication Improvement – Automatically update form & dynamic cached HTML after selection Improvement – Eliminate Pardot A 1.5.7
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.1.2). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Integrate Account Engagement with WordPress: easily track visitors, embed forms and dynamic content in page..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 521 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "salesforce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-05 3K+ → 2K+ down after 1 days in tier
- 2025-07-04 2K+ → 3K+ up after 5 days in tier
- 2025-06-29 3K+ → 2K+ down after 211 days in tier
- 2024-11-30 4K+ → 3K+ down after 483 days in tier
- 2023-08-05 5K+ → 4K+ down after 361 days in tier
- 2022-08-09 6K+ → 5K+ down after 649 days in tier
- 2020-10-29 7K+ → 6K+ down after 346 days in tier
- 2019-11-18 4K+ → 7K+ up after 1059 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LeadConnector 20K+ installs · 3.1★ · 2 shared tags B -
Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ installs · 4.6★ · 2 shared tags A -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 1 shared tag A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 1 shared tag A -
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ · 1 shared tag A -
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ installs · 4.4★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Account Engagement into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pardot" width="480" height="300" style="border:0" loading="lazy" title="Account Engagement — Plugin Pulse"></iframe> Account Engagement: 2K+ active installs, 2.6★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/pardot
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