Account Engagement

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ wlfetter

   3.1y ago

   If you are a Pardot user, don’t attempt to use this plugin, it no longer functions correctly. This topic was modified 2 years, 11 months ago by wlfetter.

   Read on wp.org ↗
2. ★★★★★ karasoft

   3.1y ago

   Please pull this plugin unless you are going to put some real support behind it. This is the second time the plugin has completely crashed a client site.

   Read on wp.org ↗
3. ★★★★★ artiomrudenco

   3.3y ago

   Dear Support, WP version: 6.2PHP version: 8.1pardot: 2.0.0 We got notices and deprecation:1) Function WP_Scripts::localize was called incorrectly. The $l10n parameter must be an array. To pass arbitrary data to scripts, use the wp_add_inline_script() function instead. Please see Debugging in WordPress for more information. (This message was added in version 5.7.0.) wp-includes/functions.php:5865 WP_Scripts->localize()wp-includes/functions.wp-scripts.php:221 wp_localize_script()wp-content/plugins/pardot/pardot.php:94 pardot_init()wp-includes/class-wp-hook.php:308 do_action('init')wp-settings.php:623 2) ctype_print(): Argument of type bool will be interpreted as string in the future wp-content/plugins/pardot/includes/pardot-settings-class.php:1229 ctype_print()wp-content/plugins/pardot/includes/pardot-settings-class.php:1229 Pardot_Settings::get_settings()wp-content/plugins/pardot/includes/pardot-settings-class.php:701 Pardot_Settings::get_api()wp-content/plugins/pardot/includes/pardot-settings-class.php:349 Pardot_Settings::is_authenticated()wp-content/plugins/pardot/includes/pardot-settings-class.php:230 Pardot_Settings->admin_notices()wp-includes/class-wp-hook.php:308 do_action('admin_notices')wp-admin/admin-header.php:303 3) ctype_print(): Argument of type bool will be interpreted as string in the future wp-content/plugins/pardot/includes/pardot-settings-class.php:1238 ctype_print()wp-content/plugins/pardot/includes/pardot-settings-class.php:1238 Pardot_Settings::get_settings()wp-content/plugins/pardot/includes/pardot-settings-class.php:701 Pardot_Settings::get_api()wp-content/plugins/pardot/includes/pardot-settings-class.php:349 Pardot_Settings::is_authenticated()wp-content/plugins/pardot/includes/pardot-settings-class.php:230 Pardot_Settings->admin_notices()wp-includes/class-wp-hook.php:308 do_action('admin_notices')wp-admin/admin-header.php:303 4) ctype_print(): Argument of type bool will be interpreted as string in the future wp-content/plugins/pardot/includes/pardot-settings-class.php:1247 ctype_print()wp-content/plugins/pardot/includes/pardot-settings-class.php:1247 Pardot_Settings::get_settings()wp-content/plugins/pardot/includes/pardot-settings-class.php:701 Pardot_Settings::get_api()wp-content/plugins/pardot/includes/pardot-settings-class.php:349 Pardot_Settings::is_authenticated()wp-content/plugins/pardot/includes/pardot-settings-class.php:230 Pardot_Settings->admin_notices()wp-includes/class-wp-hook.php:308 do_action('admin_notices')wp-admin/admin-header.php:303

   Read on wp.org ↗
4. ★★★★★ nutttaro

   4.4y ago

   Please fix errors PHP Notice: Undefined index: auth_type in /wp-content/plugins/pardot/includes/pardot-api-class.php on line 450 PHP Notice: Undefined index: auth_type in /wp-content/plugins/pardot/includes/pardot-api-class.php on line 467 This topic was modified 4 years, 4 months ago by nutttaro.

   Read on wp.org ↗
5. ★★★★★ mttorley

   5.3y ago

   We’ve recently switched to Connected Campaigns inside of Pardot and SalesForce. Unfortunately- on this plugin’s settings page, None of our Connected Campaigns show up- just unconnected ones. This is critical to our method of being more SF integrated.

   Read on wp.org ↗
6. ★★★★★ shflbrian

   5.4y ago

   It’s an antiquated, overpriced, and unfortunate platform.

   Read on wp.org ↗
7. ★★★★★ thelpi

   5.5y ago

   Worked flawlessly with Pardot authentication but since the switch to Salesforce SSO it’s been a nightmare – horrendous to configure and resetting itself every week. And now, as I write, it won’t authenticate at all meaning all my lead forms are missing.

   Read on wp.org ↗
8. ★★★★★ HounddogWP

   5.5y ago

   Please pull this plugin unless you are going to put some real support behind it. This is the second time the plugin has completely crashed a client site.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.1.2 Maintenance – Patch for some javascript ajax requests missing nonce 2.1.2
2. — Version 2.1.1 Maintenance – Security patch for ajax requests 2.1.1
3. — Version 2.1.0 Maintenance – Rebrand Pardot Plugin to Account Engagement Plugin 2.1.0
4. — Version 2.0.0 Feature – Added support for the WordPress Block Editor Fix – When “Always Use HTTPS” is enabled in the plugin settings, non-HTTPS content will be properly converted to HTTPS 2.0.0
5. — Version 1.5.8 Fix – Handled an issue that authentication failure (Pardot API Error Code 184: https://developer.salesforce.com/docs/marketing/pardot/guide/error-codes.html#numerical-list-of-error-codes) causes the settings page to be s 1.5.8
6. — Version 1.5.7 Fix – Allow custom HTTPS tracker domains Fix – Campaign dropdown now appears immediately after authentication Improvement – Automatically update form & dynamic cached HTML after selection Improvement – Eliminate Pardot A 1.5.7

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Pardot <= 2.1.0 - Missing Authorization ↗
   2024-04-12 CVE-2024-32148 Missing Authorization Affects <= 2.1.0 Patched in 2.1.1

Automated install-time checks, tested on PHP 8.1.12 · WP 6.5.3

Translated into 1 language, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-07-05 3K+ → 2K+ down after 1 days in tier
2. 2025-07-04 2K+ → 3K+ up after 5 days in tier
3. 2025-06-29 3K+ → 2K+ down after 211 days in tier
4. 2024-11-30 4K+ → 3K+ down after 483 days in tier
5. 2023-08-05 5K+ → 4K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• LeadConnector 20K+ installs · 3.1★ · 2 shared tags B
• Object Data Sync for Salesforce Integration with WP, Woo, Gravity, WPForms, Ninja, CF7 & more 100+ installs · 4.6★ · 2 shared tags A
• WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 1 shared tag A
• Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 700K+ installs · 4.8★ · 1 shared tag A
• Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ · 1 shared tag A
• Ninja Forms – The Contact Form Builder That Grows With You 600K+ installs · 4.4★ · 1 shared tag A

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Account Engagement: 2K+ active installs, 2.6★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/pardot