Paytrail for WooCommerce
by loueranta · eCommerce
Paytrail is a payment gateway that offers 20+ payment methods for Finnish customers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
3K+
≈3.6K estimated
Momentum
-8%
downloads vs prior 30d
Biggest opportunity: Add “finnish”, “uptime” and “payouts” to your wp.org tags. You rank #7, #19 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
82 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →3.0%
of downloads still active
At least 3K of 100.8K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,154 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Listing tuning
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
1 of 5 tags set · short description in place
To rank higher: Only 1 tag — use the full 5 relevant tags so search matches more queries.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
25%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| finland | #2 | #10 | up 1 |
| finnish | #7 | #23 | 0 |
| uptime | #19 | #23 | 0 |
| payouts | #21 | #20 | down 2 |
| buy now pay later | #23 | #19 | down 2 |
| accounting | #24 | #24 | 0 |
| woocommerce your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 6 listed. 16 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “finnish”, “uptime” and “payouts” to your wp.org tags. You rank #7, #19 and #21 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
13d ago
latest release · v2.9.0 · 19 Oct 2026
50
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; the previous band took 2.5 years to cross, which places it about 65% of the way through.
Install history since 28 May 2022
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.7.0 Added support for cancelling pending Klarna invoices. Removed hardcoded script tags and now use official core APIs, allowing plugins to filter script attributes. Thanks to @oxyc for contributing this improvement! Updated 2.7.0
- — Version 2.6.1 Fixed a potential fatal error that could happen in the theme customizer if the gateway was not registered with WooCommerce when getting the block checkout data for the payment method. Fixed a compatibility issue with Cus 2.6.1
- — Version 2.6.0 Added support for manual activation of invoices for payments made with Walley and Klarna invoice methods. Fixed compatibility issue with Visma Pay. 2.6.0
- — Version 2.5.3 Added missing accessibility features 2.5.3
- — Version 2.5.2 Removed Apple Pay availability checks 2.5.2
- — Version 2.5.1 Removed default value for postalCode 2.5.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, PayPal.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,483 characters of description.
- ✓ Tags match the text All 1 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-26 2K+ → 3K+ up after 904 days in tier
- 2022-10-04 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.3★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Paytrail for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/paytrail-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Paytrail for WooCommerce — Plugin Pulse"></iframe> Paytrail for WooCommerce: 3K+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/paytrail-for-woocommerce
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.