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wp.org search vs our merit ranking: “webp file upload”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “webp file upload”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Enable SVG, WebP, and ICO Upload shows at wp.org #5 but places #13 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 4.6★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Fastest Cache – WordPress Cache Plugin places #7 on merit, 4.9★ from 4,230 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1,108) wp.org #1 2 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #2 3 Media File Renamer: Rename Images & Files for SEO (AI-Powered) 40K+ · 4.6★ (448) wp.org #3 ↑6 4 WebP Express 300K+ · 4.4★ (162) wp.org #4 ↓1 5 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #9 ↓3 wp.org ranks it 4 places below merit 6 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1,657) wp.org #6 ↓1 7 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #12 ↑5 wp.org ranks it 5 places below merit 8 Auto Upload Images 20K+ · 4.3★ (106) wp.org #7 wp.org ranks it 1 place above merit 9 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #11 wp.org ranks it 2 places below merit 10 Resize Image After Upload 80K+ · 4.8★ (56) wp.org #8 wp.org ranks it 2 places above merit 11 CompressX — AVIF & WebP Converter, Media Replacement 40K+ · 5.0★ (197) wp.org #14 ↑1 wp.org ranks it 3 places below merit 12 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #17 ↑5 wp.org ranks it 5 places below merit 13 Enable SVG, WebP, and ICO Upload 10K+ · 4.6★ (11) wp.org #5 ↓1 wp.org ranks it 8 places above merit 14 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #22 wp.org ranks it 8 places below merit 15 Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ · 4.4★ (132) wp.org #20 ↓1 wp.org ranks it 5 places below merit 16 Plus WebP or AVIF 5K+ · 4.6★ (26) wp.org #13 ↓1 wp.org ranks it 3 places above merit 17 Modern Image Formats 100K+ · 3.6★ (26) wp.org #10 wp.org ranks it 7 places above merit 18 Images to WebP 9K+ · 4.4★ (32) wp.org #15 ↓1 wp.org ranks it 3 places above merit 19 Shared Files – File Upload & Download Manager 3K+ · 4.4★ (34) wp.org #16 ↓3 wp.org ranks it 3 places above merit 20 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #23 wp.org ranks it 3 places below merit 21 Image Converter for WebP 1K+ · 5.0★ (4) wp.org #19 ↓1 wp.org ranks it 2 places above merit 22 Support WebP – Upload webp files in wordpress without hassle 4K+ · 5.0★ (5) wp.org #24 wp.org ranks it 2 places below merit 23 PixelCraft with WebP 500+ · 5.0★ (3) wp.org #21 ↑2 wp.org ranks it 2 places above merit 24 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #18 ↓2 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.