Convert AVIF, WebP & optimize images – Pixy Image Optimizer
by pushr.io · Performance
Convert WebP/AVIF and compress images for free. Enable Lazy Load and serve next-gen formats to speed up your website instantly.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
10+
≈17 estimated
Momentum
-21%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “bulk optimize images” for “speedup”. “bulk optimize images” isn't earning its slot: you're not in the first 24 results for its own search. “speedup” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 69 average across 1,805 Performance plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 10 of 511 lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,105 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 137 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
5.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
+0.2
Velocity
places per keyword, 22d
20%
Breadth
of keywords climbing, 22d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| speedup | #9 | #20 | 0 |
| rum | #9 | #8 | 0 |
| bulk optimize images your tag | Not in the top 24 | ||
| compress images your tag | Not in the top 24 | ||
| convert avif your tag | Not in the top 24 | ||
| convert webp your tag | Not in the top 24 | ||
| optimize images your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 2 listed. 4 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “bulk optimize images” for “speedup”. “bulk optimize images” isn't earning its slot: you're not in the first 24 results for its own search. “speedup” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 6 Jun 2026 · 150 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 258 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
5mo ago
latest release · v1.1.0 · 18 Jun 2026
4
tagged releases on record
Recent releases
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 5 Jun 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ goromm5mo ago
I was searching for a free, easy to use plugin for image optimization for a bunch of websites. Came across Pixy, gave it a try and was very happy with the results. Now I’ve installed it on all my websites and it does its job perfectly. Thanks for the good work.
Read on wp.org ↗ - ★★★★★ niburu5mo ago
You should check this little image-optimizing plugin out. Its lightweight and works out of the box. Speed Mode is very nice. Bulk optimization is slow because their is only the free plan available at the moment. Cant wait for the Pro options. But even the free version is incredible powerful.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Convert WebP/AVIF and compress images for free. Enable Lazy Load and serve next-gen formats to speed up you..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("who want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Cloudflare, LiteSpeed.
- ✓ Headings and lists 11 headings and 1 list.
- ✓ Enough to quote 4,653 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ installs · 4.3★ · 4 shared tags A -
fepo Image & Font Optimizer – Compress Images to WebP/AVIF locally — installs · 3.6★ · 4 shared tags -
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 3 shared tags A -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 3 shared tags A -
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ installs · 4.5★ · 3 shared tags A -
Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ installs · 4.5★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Convert AVIF, WebP & optimize images – Pixy Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pixy-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Convert AVIF, WebP & optimize images – Pixy Image Optimizer — Plugin Pulse"></iframe> Convert AVIF, WebP & optimize images – Pixy Image Optimizer: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/pixy-image-optimizer
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