Purify Menus

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ lars Portman

   6.2y ago

   Had bit trouble findout the right settings but when works is certenly helping with preformance. Good basis to put your website in right direction with a start for removing unused CSS.

   Read on wp.org ↗
2. ★★★★★ Jem Turner

   8.1y ago

   Working on a client site that needs to be as fast as possible but has a complicated menu system, this removed all of the superfluous WordPress classes without messing with my own bespoke classes. It dramatically reduced the rendered mark-up improving page sizes and thus speed.

   Read on wp.org ↗
3. ★★★★★ simonnicol

   11.4y ago

   Nice clean, streamline menus with all the crap taken out. Definitely worth installing.

   Read on wp.org ↗
4. ★★★★★ dahlskebank

   11.6y ago

   This plugin works perfectly, and when met with a problem, the developer rushes to find a fix to it within hours!

   Read on wp.org ↗
5. ★★★★★ tekshrek

   13.0y ago

   Besten Dank für dieses Plugin. Es tut was es soll und das optimal.

   Read on wp.org ↗
6. ★★★★★ Elisabeth

   13.6y ago

   Great plugin to throw away all the css stuff in menues. I used the plugin on all my client’s websites to improve page speed performance a bit, especially on sites with more than 3 menues on a page. One of the best plugins I have met for web developers!

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.5.5

Translated into 2 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-10-15 400+ → 300+ down after 389 days in tier
2. 2024-09-21 500+ → 400+ down after 1 days in tier
3. 2024-09-20 400+ → 500+ up after 5 days in tier
4. 2024-09-15 500+ → 400+ down after 47 days in tier
5. 2024-07-30 400+ → 500+ up after 20 days in tier
6. 2024-07-10 500+ → 400+ down after 5 days in tier
7. 2024-07-05 600+ → 500+ down after 2 days in tier
8. 2024-07-03 700+ → 600+ down after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• TinyPNG – JPEG, PNG & WebP image compression 100K+ installs · 4.5★ · 2 shared tags A
• NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 90K+ installs · 4.3★ · 2 shared tags A
• Insights from Google PageSpeed 10K+ installs · 4.5★ · 2 shared tags C
• Solid Performance – Your No-Code Caching, Performance, & Page Speed Solution 4K+ installs · 4.0★ · 2 shared tags B
• WP Remove Query Strings From Static Resources 3K+ installs · 4.2★ · 2 shared tags A
• Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ installs · 4.6★ · 2 shared tags A

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Drop a live Pulse card for Purify Menus into a readme, a review or a deck. It updates itself.

Purify Menus: 300+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/purify-wp-menues