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wp.org search vs our merit ranking: “category menus”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “category menus”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Merge Menus shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 300+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #8 on merit, 4.9★ from 874 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 C Conditional Menus 60K+ · 4.4★ (71) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 1 too low 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #7 ↓2 4 too low 4 Polylang 900K+ · 4.7★ (3004) wp.org #8 ↑1 4 too low 5 Genesis Simple Menus 2K+ · 4.8★ (11) wp.org #2 3 too high 6 Category Order and Taxonomy Terms Order 500K+ · 4.5★ (162) wp.org #6 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #13 ↓2 6 too low 8 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #15 7 too low 9 Hide Drafts in Menus 1K+ · 5.0★ (9) wp.org #4 5 too high 10 Max Mega Menu 300K+ · 4.8★ (883) wp.org #17 ↓5 7 too low 11 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #18 ↓2 7 too low 12 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #12 ↓2 13 WPB Accordion Menu – Collapsible Vertical Sidebar Responsive Mobile Menu – WooCommerce Category Accordion 10K+ · 4.4★ (54) wp.org #9 ↓3 4 too high 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #19 ↓4 5 too low 15 Advanced Sidebar Menu 10K+ · 4.5★ (37) wp.org #10 ↓3 5 too high 16 Category Posts in Custom Menu 2K+ · 4.8★ (43) wp.org #11 ↓3 5 too high 17 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #23 6 too low 18 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #20 ↓3 2 too low 19 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #24 ↓1 5 too low 20 Iks Menu – WordPress Category Accordion Menu & FAQs 10K+ · 5.0★ (27) wp.org #16 ↓2 4 too high 21 Merge Menus 300+ · 5.0★ (4) wp.org #5 16 too high 22 Automatically Hierarchic Categories in Menu 2K+ · 4.6★ (13) wp.org #14 ↓1 8 too high 23 Purify WP Menus 200+ · 5.0★ (6) wp.org #21 ↓3 2 too high 24 Hide Category by User Role for WooCommerce 300+ · 4.3★ (6) wp.org #22 ↓3 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.