Route ‑ Shipping Protection
by Route · Analytics
One-Click Shipping Protection
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
500+
≈560 estimated
Momentum
+73%
downloads vs prior 30d
Biggest opportunity: Add “package tracking” to your wp.org tags. You rank #21 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
86 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 500 of 64.2K lifetime downloads are still running, below its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 35 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 5 days ago
Tested up to WordPress 6.9.11, the current branch or newer
4.3★ over 24 reviews, smoothed to 4.16★ and held back under 25 reviews
4 of 5 tags set · short description under 30 characters
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
15%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shipping protection | #1 | #3 | 0 |
| routeapp your tag | #1 | #2 | 0 |
| route your tag | #3 | #11 | 0 |
| package tracking | #21 | #19 | down 2 |
| protection your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
36 searches this plugin appeared in over the last 90 days, 4 listed. 32 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “package tracking” to your wp.org tags. You rank #21 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
35
releases in the last 12 months
5d ago
latest release · v2.4.21 · 26 Oct 2026
154
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 56% of the way through.
Install history since 7 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ houseofbugs3.8y ago
My company has been using them for over 2 years now. During that 2 years their plugin has broken our website multiple times and when we give them detailed reports of issues they take MONTHS to fix things even with you staying on top of their support. I cannot recommend them because they clearly do not care about keeping their plugin updated and working with WooCommerce
Read on wp.org ↗ - ★★★★★ lucacapula4.7y ago
Seamless integration, good price point, great support.
Read on wp.org ↗ - ★★★★★ herronj20154.7y ago
The installation could not have been easier and the value added to my shop is fantastic. I’ve had several customers ask me for an insurance option, this meets that need and then some. It also takes a huge burden off of me as I no longer have to deal with customers with lost or damaged orders. I’ve found that 90% of my customers purchase the insurance!
Read on wp.org ↗ - ★★★★★ qgirardin4.9y ago
Route has always helped out when we needed it most! Very friendly and willing to help no matter the situation. I have worked alongside Route and also used it on personal orders and they are always very knowledgeable and helpful! Would recommend!
Read on wp.org ↗ - ★★★★★ katelynjoly4.9y ago
This service was very easy to integrate into our custom build WordPress/WooCommerce site. It has been a great experience for both our customers and customer relations employees. I would recommend for any WooCommerce store!
Read on wp.org ↗ - ★★★★★ wgaines994.9y ago
Takes a lot of stress off business owner. Have used her out for about a year and even though sometimes it can take a bit longer than you would like to get resolution for issues it doesn’t make a great place for issues that happen during mailing to get taken care of where all of the problems do not fall on a small business owner. As you know even a few small issues can cause a lot of financial trouble when you are a small business. When you’re mailing items that are a priority it is rare that you ever get any luck from the Postal Service and if you use first class there’s absolutely no help. So route is a great alternative to take some of the stress off
Read on wp.org ↗ - ★★★★★ drew4.9y ago
When activated, the plugin forces customers to add/pay insurance for the order. There is no explanation to the customer what they are actually purchasing as the fee is added to the Checkout. To make insurance optional for the customer, it takes 3-5 days for this change to happen through customer service. Then to track an order, a customer has to download the app. Both are unrealistic.
Read on wp.org ↗ - ★★★★★ smgspeed5.0y ago
I’ve been on the customer side of this tons of times as one of my vendors has your product integrated to their site. As a e-commerce seller, having an insurance provider that offers an affordable option to my customers is gold
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 29 characters, too short to say what the plugin does.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "if you have").
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,986 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "routeapp" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-22 600+ → 500+ down after 2 days in tier
- 2026-05-20 500+ → 600+ up after 9 days in tier
- 2026-05-11 600+ → 500+ down after 3 days in tier
- 2026-05-08 500+ → 600+ up after 5 days in tier
- 2026-05-03 600+ → 500+ down after 2 days in tier
- 2026-05-01 500+ → 600+ up after 1 days in tier
- 2026-04-30 600+ → 500+ down after 1 days in tier
- 2026-04-29 500+ → 600+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 1 shared tag A -
NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ installs · 4.8★ · 1 shared tag A -
Email Address Encoder 100K+ installs · 4.1★ · 1 shared tag B -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 1 shared tag A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 1 shared tag A -
Image Watermark 40K+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Route ‑ Shipping Protection into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/routeapp" width="480" height="300" style="border:0" loading="lazy" title="Route ‑ Shipping Protection — Plugin Pulse"></iframe> Route ‑ Shipping Protection: 500+ active installs, 4.3★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/routeapp
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