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Route ‑ Shipping Protection

by Route · Analytics

One-Click Shipping Protection

How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 80/100
Support 70/100

86 health vs 64 average across 1,029 Analytics plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

92 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 82/100
Listing tuning 82/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+47% vs prior 30d
48Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

2.1K

now · peak 2.5K

2K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Route ‑ Shipping Pro · #8900 you GA Google Analytics · #147 NinjaFirewall (WP Ed · #350 Email Address Encode · #414

Rating trend

Star average over time · dips mark rough releases

4.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

4.1Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

24

releases in the last 12 months

2mo ago

latest release · v2.4.10

143

tagged releases on record

Recent releases

2.4.10 · 2mo ago2.4.9 · 2mo ago2.4.8 · 3mo ago2.4.7 · 3mo ago2.4.6 · 3mo ago2.4.5 · 4mo ago2.4.4 · 4mo ago2.4.3 · 4mo ago2.4.2 · 4mo ago2.4.1 · 4mo ago2.4.0 · 5mo ago2.3.3 · 5mo ago2.3.2 · 5mo ago2.3.1 · 5mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.4 73%
v2.2 22%
v2.3 5.1%

Estimated active installs

The public count shows “500+”. Our estimate pins where the real number sits.

tracked estimate
500–600 ≈570

Refined from the date this plugin crossed into its current band.

Install history · since 2019-12-07 · 1,420 observations

500Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.4.15
Last updated
3d ago
Added
2019-08-29 · 7 yrs old
Requires WP
4.0
Tested up to
6.9.7
Requires PHP
5.6

Recent reviews

All reviews on wp.org ↗
  1. houseofbugs
    3.6y ago

    My company has been using them for over 2 years now. During that 2 years their plugin has broken our website multiple times and when we give them detailed reports of issues they take MONTHS to fix things even with you staying on top of their support. I cannot recommend them because they clearly do not care about keeping their plugin updated and working with WooCommerce

    Read on wp.org ↗
  2. lucacapula
    4.5y ago

    Seamless integration, good price point, great support.

    Read on wp.org ↗
  3. herronj2015
    4.6y ago

    The installation could not have been easier and the value added to my shop is fantastic. I’ve had several customers ask me for an insurance option, this meets that need and then some. It also takes a huge burden off of me as I no longer have to deal with customers with lost or damaged orders. I’ve found that 90% of my customers purchase the insurance!

    Read on wp.org ↗
  4. qgirardin
    4.7y ago

    Route has always helped out when we needed it most! Very friendly and willing to help no matter the situation. I have worked alongside Route and also used it on personal orders and they are always very knowledgeable and helpful! Would recommend!

    Read on wp.org ↗
  5. katelynjoly
    4.7y ago

    This service was very easy to integrate into our custom build WordPress/WooCommerce site. It has been a great experience for both our customers and customer relations employees. I would recommend for any WooCommerce store!

    Read on wp.org ↗
  6. wgaines99
    4.7y ago

    Takes a lot of stress off business owner. Have used her out for about a year and even though sometimes it can take a bit longer than you would like to get resolution for issues it doesn’t make a great place for issues that happen during mailing to get taken care of where all of the problems do not fall on a small business owner. As you know even a few small issues can cause a lot of financial trouble when you are a small business. When you’re mailing items that are a priority it is rare that you ever get any luck from the Postal Service and if you use first class there’s absolutely no help. So route is a great alternative to take some of the stress off

    Read on wp.org ↗
  7. drew
    4.7y ago

    When activated, the plugin forces customers to add/pay insurance for the order. There is no explanation to the customer what they are actually purchasing as the fee is added to the Checkout. To make insurance optional for the customer, it takes 3-5 days for this change to happen through customer service. Then to track an order, a customer has to download the app. Both are unrealistic.

    Read on wp.org ↗
  8. smgspeed
    4.9y ago

    I’ve been on the customer side of this tons of times as one of my vendors has your product integrated to their site. As a e-commerce seller, having an insurance provider that offers an affordable option to my customers is gold

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-05-22 600+ → 500+ down after 2 days in tier
  2. 2026-05-20 500+ → 600+ up after 9 days in tier
  3. 2026-05-11 600+ → 500+ down after 3 days in tier
  4. 2026-05-08 500+ → 600+ up after 5 days in tier
  5. 2026-05-03 600+ → 500+ down after 2 days in tier
  6. 2026-05-01 500+ → 600+ up after 1 days in tier
  7. 2026-04-30 600+ → 500+ down after 1 days in tier
  8. 2026-04-29 500+ → 600+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Route ‑ Shipping Protection: 500+ active installs, 4.3★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/routeapp