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Route ‑ Shipping Protection

by Route · Analytics

One-Click Shipping Protection

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 86/100

no flags

Active installs

500+

≈560 estimated

Momentum

+73%

downloads vs prior 30d

Biggest opportunity: Add “package tracking” to your wp.org tags. You rank #21 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.

How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 80/100
Support 70/100

86 health vs 67 average across 1,826 Analytics plugins

Install conversion

How it's measured →

0.8%

of downloads still active

At least 500 of 64.2K lifetime downloads are still running, below its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 35 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
2.4.21
Last updated
5d ago
Added
2019-08-29 · 7 yrs old
Requires WP
4.0
Tested up to
6.9.11
Requires PHP
5.6

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

92 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 5 days ago

WP compatibility 100/100

Tested up to WordPress 6.9.11, the current branch or newer

Rating quality 82/100

4.3★ over 24 reviews, smoothed to 4.16★ and held back under 25 reviews

Listing tuning 82/100

4 of 5 tags set · short description under 30 characters

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

+73% vs prior 30d
4831 Oct 2026

30-day downloads

Rolling 30-day volume · peak 2.6K · peaks are release surges

2.6K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Route ‑ Shipping Pro · #9146youGA Google Analytics · #149NinjaFirewall (WP Ed · #344Email Address Encode · #410

Rating trend

Star average over time · dips mark rough releases

4.331 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

5.1K31 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

35

releases in the last 12 months

5d ago

latest release · v2.4.21 · 26 Oct 2026

154

tagged releases on record

Recent releases

2.4.21 · 26 Oct 20262.4.20 · 14 Oct 20262.4.19 · 5 Oct 20262.4.18 · 1 Oct 20262.4.17 · 10 Sep 20262.4.16 · 8 Sep 20262.4.15 · 26 Aug 20262.4.14 · 17 Aug 20262.4.13 · 10 Aug 20262.4.12 · 3 Aug 20262.4.11 · 21 Jul 20262.4.10 · 2 Jul 20262.4.9 · 30 Jun 20262.4.8 · 11 Jun 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.4 73%
v2.2 22%
v2.3 5.1%

Estimated active installs

The public count shows “500+”. Our estimate pins where the real number sits.

tracked estimate
500–600 ≈560

Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 56% of the way through.

Install history since 7 Dec 2019

50031 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ houseofbugs
    3.8y ago

    My company has been using them for over 2 years now. During that 2 years their plugin has broken our website multiple times and when we give them detailed reports of issues they take MONTHS to fix things even with you staying on top of their support. I cannot recommend them because they clearly do not care about keeping their plugin updated and working with WooCommerce

    Read on wp.org ↗
  2. ★★★★★ lucacapula
    4.7y ago

    Seamless integration, good price point, great support.

    Read on wp.org ↗
  3. ★★★★★ herronj2015
    4.7y ago

    The installation could not have been easier and the value added to my shop is fantastic. I’ve had several customers ask me for an insurance option, this meets that need and then some. It also takes a huge burden off of me as I no longer have to deal with customers with lost or damaged orders. I’ve found that 90% of my customers purchase the insurance!

    Read on wp.org ↗
  4. ★★★★★ qgirardin
    4.9y ago

    Route has always helped out when we needed it most! Very friendly and willing to help no matter the situation. I have worked alongside Route and also used it on personal orders and they are always very knowledgeable and helpful! Would recommend!

    Read on wp.org ↗
  5. ★★★★★ katelynjoly
    4.9y ago

    This service was very easy to integrate into our custom build WordPress/WooCommerce site. It has been a great experience for both our customers and customer relations employees. I would recommend for any WooCommerce store!

    Read on wp.org ↗
  6. ★★★★★ wgaines99
    4.9y ago

    Takes a lot of stress off business owner. Have used her out for about a year and even though sometimes it can take a bit longer than you would like to get resolution for issues it doesn’t make a great place for issues that happen during mailing to get taken care of where all of the problems do not fall on a small business owner. As you know even a few small issues can cause a lot of financial trouble when you are a small business. When you’re mailing items that are a priority it is rare that you ever get any luck from the Postal Service and if you use first class there’s absolutely no help. So route is a great alternative to take some of the stress off

    Read on wp.org ↗
  7. ★★★★★ drew
    4.9y ago

    When activated, the plugin forces customers to add/pay insurance for the order. There is no explanation to the customer what they are actually purchasing as the fee is added to the Checkout. To make insurance optional for the customer, it takes 3-5 days for this change to happen through customer service. Then to track an order, a customer has to download the app. Both are unrealistic.

    Read on wp.org ↗
  8. ★★★★★ smgspeed
    5.0y ago

    I’ve been on the customer side of this tons of times as one of my vendors has your product integrated to their site. As a e-commerce seller, having an insurance provider that offers an affordable option to my customers is gold

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✕ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

5 of 8 pass · checked 26 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description is 29 characters, too short to say what the plugin does.
  • ✓ Has a FAQ 4 questions in the FAQ.
  • ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("built for", "if you have").
  • ! Names what it works with Names no plugin, service or platform it works with.
  • ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
  • ✓ Enough to quote 2,986 characters of description.
  • ✓ Tags match the text 3 of 4 tags appear in the text; "routeapp" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-05-22 600+ → 500+ down after 2 days in tier
  2. 2026-05-20 500+ → 600+ up after 9 days in tier
  3. 2026-05-11 600+ → 500+ down after 3 days in tier
  4. 2026-05-08 500+ → 600+ up after 5 days in tier
  5. 2026-05-03 600+ → 500+ down after 2 days in tier
  6. 2026-05-01 500+ → 600+ up after 1 days in tier
  7. 2026-04-30 600+ → 500+ down after 1 days in tier
  8. 2026-04-29 500+ → 600+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

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Preview card ↗

Route ‑ Shipping Protection: 500+ active installs, 4.3★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/routeapp

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