Schema Scalpel
by Kevin Gillispie · SEO
Add custom JSON-LD schema markup per post or page with a powerful new editor metabox – precise, fast, and SEO-boosting.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
100+
≈120 estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “json ld” and “rich snippets” for “product schema” and “schema markup”. “json ld” isn't earning its slot: you're not in the first 24 results for its own search. “product schema” sits at #19 untagged, close enough for a declared tag to move it up. “rich snippets” isn't earning its slot: you're not in the first 24 results for its own search. “schema markup” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 65 average across 2,230 SEO plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 100 of 10.1K lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 72 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
60
Momentum
Gaining ground
+1.1
Velocity
places per keyword, 28d
63%
Breadth
of keywords climbing, 28d
+1.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| schema your tag | #18 | #24 | up 2 |
| schema markup | #19 | #24 | up 2 |
| product schema | #19 | #24 | up 2 |
| json schema | #11 | #22 | up 4 |
| schema data | #15 | #22 | 0 |
| schema markup for local seo | #20 | #23 | 0 |
| json ld your tag | Not in the top 24 | ||
| rich snippets your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
| structured data your tag | Not in the top 24 | ||
20 searches this plugin appeared in over the last 90 days, 6 listed. 14 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “json ld” and “rich snippets” for “product schema” and “schema markup”. “json ld” isn't earning its slot: you're not in the first 24 results for its own search. “product schema” sits at #19 untagged, close enough for a declared tag to move it up. “rich snippets” isn't earning its slot: you're not in the first 24 results for its own search. “schema markup” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 6 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
2mo ago
latest release · v2.0.5 · 22 Aug 2026
41
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 5 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Sarah Haruel3.4y ago
Excellent plugin – very fast, well coded and great UI !!Its feels very very clinical in how things can be targeted, which is always nice as opposed to the scattergun method I have seen other plugins implement. I have data OCD so this is a godsend!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.5). Sites still on an older version should update.
- Patched Medium · 6.4 Schema Scalpel <= 1.6.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via Post Title in JSON-LD Schema ↗2025-10-31 CVE-2025-12118 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.1 Patched in 1.6.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Schema Scalpel when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
6 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add custom JSON-LD schema markup per post or page with a powerful new editor metabox – precise, fast, and S..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("ideal for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Yoast, Rank Math, All in One SEO.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,954 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "rich snippets" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 90+ → 100+ up after 21 days in tier
- 2026-07-17 100+ → 90+ down after 4 days in tier
- 2026-07-13 90+ → 100+ up after 30 days in tier
- 2026-06-13 80+ → 90+ up after 7 days in tier
- 2026-06-06 90+ → 80+ down after 11 days in tier
- 2026-05-26 100+ → 90+ down after 21 days in tier
- 2026-05-05 90+ → 100+ up after 33 days in tier
- 2026-04-02 80+ → 90+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Schema & Structured Data for WP & AMP 100K+ installs · 4.5★ · 4 shared tags A -
Schema 30K+ installs · 4.3★ · 4 shared tags C -
SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ installs · 4.5★ · 4 shared tags A -
Schema App Structured Data 8K+ installs · 4.0★ · 4 shared tags A -
FAQ Schema For Pages And Posts 6K+ installs · 4.1★ · 4 shared tags D -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Schema Scalpel into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/schema-scalpel" width="480" height="300" style="border:0" loading="lazy" title="Schema Scalpel — Plugin Pulse"></iframe> Schema Scalpel: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/schema-scalpel
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