Websitescanner Custom Schema
by Tim van Iersel · SEO
Also makes 3 other plugins · 1.8K+ installs across the portfolio →
Adds custom field to the post & pages editor for custom JSON-ld schema markup also known as structured data.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
500+
≈580 estimated
Momentum
—
no download trend yet
Biggest opportunity: “json ld”, “rich snippets” and “schema” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 65 average across 2,224 SEO plugins
Install conversion
How it's measured →4.7%
of downloads still active
At least 500 of 10.6K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.8.19.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1926 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.8.19; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1926 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| json ld your tag | Not in the top 24 | ||
| rich snippets your tag | Not in the top 24 | ||
| schema your tag | Not in the top 24 | ||
| schema markup your tag | Not in the top 24 | ||
| structured data your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “json ld”, “rich snippets” and “schema” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 600.
Install history since 21 Aug 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ joostbouwmans7.3y ago
Thank you for creating this plugin Tim, Works great with implementing custom schema markup.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.8
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds custom field to the post & pages editor for custom JSON-ld schema markup also known as structured data."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Yoast.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 599 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "rich snippets" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-17 600+ → 500+ down after 158 days in tier
- 2026-03-12 700+ → 600+ down after 1 days in tier
- 2026-03-11 600+ → 700+ up after 5 days in tier
- 2026-03-06 700+ → 600+ down after 132 days in tier
- 2025-10-25 800+ → 700+ down after 2 days in tier
- 2025-10-23 700+ → 800+ up after 129 days in tier
- 2025-06-16 800+ → 700+ down after 118 days in tier
- 2025-02-18 700+ → 800+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Schema 30K+ installs · 4.3★ · 4 shared tags C -
Schema App Structured Data 8K+ installs · 4.0★ · 4 shared tags A -
BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ installs · 4.1★ · 4 shared tags B -
Easy Schema – Structured Data & Rich Snippets 200+ installs · 4.3★ · 4 shared tags D -
WPSSO Strip Schema Microdata 200+ installs · 4.5★ · 4 shared tags A -
SCHEMA for Article 200+ installs · 4.2★ · 4 shared tags D
Embed this report card
Drop a live Pulse card for Websitescanner Custom Schema into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/websitescanner-custom-schema" width="480" height="300" style="border:0" loading="lazy" title="Websitescanner Custom Schema — Plugin Pulse"></iframe> Websitescanner Custom Schema: 500+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/websitescanner-custom-schema
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