wp.org search vs our merit ranking: “twilio wordpress plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “twilio wordpress plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Texty – SMS Notification for WordPress, WooCommerce, Dokan and more shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #6 on merit, 4.9★ from 973 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #1 2

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #3 ↑1 1 too low 3

Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 ↑2 3 too low 4

ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #5 1 too low 5

Ultra Addons for Contact Form 7 60K+ · 4.8★ (107) wp.org #8 ↑2 3 too low 6

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #13 ↓4 7 too low 7

Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #11 ↑2 4 too low 8

WSMS (formerly WP SMS): SMS and OTP for WordPress and WooCommerce 7K+ · 4.1★ (107) wp.org #9 ↑2 1 too low 9

Simply Schedule Appointments 50K+ · 5.0★ (155) wp.org #15 6 too low 10

Redirection for Contact Form 7 200K+ · 4.7★ (275) throws errorsnot PHP-current wp.org #10 ↑2 11

NotifSMS – SMS Notifications OTP & 2FA for WordPress & WooCommerce 1K+ · 3.4★ (18) thin reviewslow rating, top placement wp.org #4 ↑2 7 too high 12

Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #18 ↑1 6 too low 13

Orion SMS OTP Verification. 200+ · 4.8★ (119) wp.org #14 1 too low 14

Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #19 ↓3 5 too low 15

Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #17 ↑1 2 too low 16

AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202) heavy footprint wp.org #20 4 too low 17

ShopMagic – Twilio SMS 700+ · 5.0★ (2) thin reviews wp.org #2 15 too high 18

Easy Appointment Booking & Scheduling Plugin – Webba Booking Calendar 2K+ · 4.9★ (159) throws errorsnot PHP-current wp.org #16 ↑1 2 too high 19

All In One Login 60K+ · 3.6★ (35) wp.org #12 ↓9 7 too high 20

Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157) not PHP-current wp.org #24 4 too low 21

MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) throws errorsnot PHP-current wp.org #22 1 too low 22

The School Management – Education & Learning ERP 700+ · 4.5★ (15) thin reviews wp.org #21 1 too high 23

Texty – SMS Notification for WordPress, WooCommerce, Dokan and more 7K+ · 5.0★ (2) throws errorsnot PHP-current thin reviews wp.org #7 17 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.