Dynamic Header & Navigation for Block Themes
by Hans-Gerd Gerhards · Blocks
Also makes 1 other plugin · 290+ installs across the portfolio →
Animated shrinking header, responsive shrinking logo, custom breakpoints and off-canvas navigation – navigation solution for block themes.
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Health
A 85/100
Few reviews
Active installs
200+
≈240 estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: Swap “block theme” for “navigation”. “block theme” isn't earning its slot: you're not in the first 24 results for its own search. “navigation” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 2,525 Blocks plugins
Install conversion
How it's measured →5.0%
of downloads still active
At least 200 of 4K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
25%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shrink your tag | #11 | #19 | up 1 |
| off canvas your tag | #13 | #21 | up 2 |
| navigation | #24 | #22 | 0 |
| sticky header | #14 | #19 | down 1 |
| responsive header | #24 | #24 | down 3 |
| block theme your tag | Not in the top 24 | ||
| breakpoint your tag | Not in the top 24 | ||
| header your tag | Not in the top 24 | ||
30 searches this plugin appeared in over the last 90 days, 5 listed. 25 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block theme” for “navigation”. “block theme” isn't earning its slot: you're not in the first 24 results for its own search. “navigation” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “off canvas”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “shrink”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 19 May 2025 · 531 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 524 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
4d ago
latest release · v1.6.0 · 28 Oct 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 45% of the way through.
At the current install trend, crossing 300+ in roughly 386 days.
Install history since 19 May 2025
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Animated shrinking header, responsive shrinking logo, custom breakpoints and off-canvas navigation – naviga..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "who want").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 2,789 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-22 100+ → 200+ up after 9 days in tier
- 2026-05-13 200+ → 100+ down after 6 days in tier
- 2026-05-07 100+ → 200+ up after 177 days in tier
- 2025-11-11 90+ → 100+ up after 3 days in tier
- 2025-11-08 80+ → 90+ up after 16 days in tier
- 2025-10-23 70+ → 80+ up after 17 days in tier
- 2025-10-06 60+ → 70+ up after 2 days in tier
- 2025-10-04 70+ → 60+ down after 11 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Jamie’s Header Effects 40+ installs · 3.6★ · 2 shared tags -
Ariade Header and Menu — installs · 3.6★ · 2 shared tags -
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ installs · 4.9★ · 1 shared tag A -
Header Footer Code Manager 600K+ installs · 4.9★ · 1 shared tag A -
Insert Headers And Footers 200K+ installs · 4.9★ · 1 shared tag A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Dynamic Header & Navigation for Block Themes into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shrinking-logo-sticky-header" width="480" height="300" style="border:0" loading="lazy" title="Dynamic Header & Navigation for Block Themes — Plugin Pulse"></iframe> Dynamic Header & Navigation for Block Themes: 200+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shrinking-logo-sticky-header
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