wp.org search vs our merit ranking: “header logo”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “header logo”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WBD Logo Carousel For Gutenberg shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) places #10 on merit, 4.9★ from 1199 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #1 2 
PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865)
wp.org #4 2 too low 3 
Sticky Header Effects for Elementor 300K+ · 4.5★ (69)
wp.org #2 1 too high 4 
Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61)
wp.org #3 1 too high 5 
Sticky Menu & Sticky Header 90K+ · 4.7★ (763)
wp.org #8 3 too low 6 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #10 4 too low 7 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322)
wp.org #11 4 too low 8 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132)
wp.org #13 5 too low 9 
Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612)
wp.org #14 5 too low 10 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199)
wp.org #19 9 too low 11 
SMNTCS Custom Logo Link 2K+ · 5.0★ (12) thin reviews
wp.org #7 4 too high 12 
The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388)
wp.org #21 9 too low 13 
Header Footer Builder for Elementor 30K+ · 5.0★ (5) thin reviews
wp.org #5 8 too high 14 
Maintenance 1M+ · 4.4★ (869)
wp.org #22 8 too low 15 
Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53)
wp.org #23 8 too low 16 
Custom Site Logo 1K+ · 4.7★ (9) thin reviews
wp.org #9 7 too high 17 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) thin reviews
wp.org #6 11 too high 18 
Dynamic Header & Navigation for Block Themes 200+ · 5.0★ (3) thin reviews
wp.org #12 6 too high 19 
Széchenyi 2020 Logo 1K+ · 5.0★ (4) thin reviews
wp.org #17 2 too high 20 
Pearl – Header Builder 5K+ · 3.3★ (13) thin reviews
wp.org #24 4 too low 21 
Fixed And Sticky Header 1K+ · 3.3★ (7) thin reviews
wp.org #15 6 too high 22 
Logo Switcher Divi 200+ · 5.0★ (2) thin reviews
wp.org #16 6 too high 23 
Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) thin reviews
wp.org #18 5 too high 24 
Sticky Elementor – Sticky Header, Menu Color After Sticky, Logo Swap & Back to Top Button 600+ · 5.0★ (1) thin reviews
wp.org #20 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.