Insert Headers And Footers
by Adnan · Social
Also makes 10 other plugins · 550.1K+ installs across the portfolio →
Include inline javascript, stylesheets, CSS code or anything you want in Header and Footer areas of your WordPress with ease.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 93/100
no flags
Active installs
200K+
≈300K estimated
Momentum
-15%
downloads vs prior 30d
Biggest opportunity: Swap “custom css”, “google analytics” and “facebook pixel” for “header and footer”, “anything” and “want”. “custom css” isn't earning its slot: you're not in the first 24 results for its own search. “header and footer” sits at #4 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “anything” sits at #16 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: it only gets you to #14. “want” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
93 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →6.9%
of downloads still active
At least 200K of 2.9M lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,277 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 135 reviews, smoothed to 4.76★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
9%
Breadth
of keywords climbing, 28d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| headers | #3 | #2 | 0 |
| stylesheets | #3 | #3 | 0 |
| header and footer | #4 | #4 | down 1 |
| insert | #7 | #7 | down 1 |
| footer your tag | #8 | #8 | 0 |
| header your tag | #10 | #8 | down 2 |
| header and footer scripts | #4 | #4 | 0 |
| header and footer script | #4 | #4 | 0 |
| facebook pixel your tag | #14 | #12 | down 2 |
| header footer scripts | #6 | #4 | 0 |
| header footer script | #6 | #4 | 0 |
| insert js | #6 | #6 | 0 |
| custom headers | #6 | #5 | 0 |
| anything | #16 | #14 | 0 |
| header footer css | #7 | #5 | 0 |
| header footer html | #7 | #5 | 0 |
| insert javascript | #7 | #6 | down 1 |
| insert css | #7 | #9 | down 1 |
| insert post | #7 | #6 | 0 |
| wp footer | #8 | #6 | up 1 |
| custom css your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
141 searches this plugin appeared in over the last 90 days, 20 listed. 97 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom css”, “google analytics” and “facebook pixel” for “header and footer”, “anything” and “want”. “custom css” isn't earning its slot: you're not in the first 24 results for its own search. “header and footer” sits at #4 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “anything” sits at #16 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: it only gets you to #14. “want” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “facebook pixel”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 192.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
13d ago
latest release · v3.2.0 · 19 Oct 2026
25
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and the previous band took 16 months to cross, so the real count is still just under 300K.
Install history since 24 Aug 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ choeungul4mo ago
Super easy to use. My main problem with footer and header just disappeared. It’s not clunky or not heavy at all. Highly recommended. Thank you very much.
Read on wp.org ↗ - ★★★★★ Riya Patel5mo ago
Excellent plugin. Simple to use, lightweight, and works exactly as expected. It helped me add custom code to my website without modifying theme files. Highly recommended.
Read on wp.org ↗ - ★★★★★ gregolly6mo ago
very good
Read on wp.org ↗ - ★★★★★ justdoitolejkakova21077mo ago
Great This topic was modified 2 months, 1 week ago by justdoitolejkakova2107.
Read on wp.org ↗ - ★★★★★ xyrik7mo ago
I use this to add headers to my ads site to track conversions and it works fuss free. Thank you so much for this plugin!
Read on wp.org ↗ - ★★★★★ ejnwebmaster8mo ago
No issues. Very helpful!
Read on wp.org ↗ - ★★★★★ muratyesil13138mo ago
Good job. Congrats.
Read on wp.org ↗ - ★★★★★ gatamanuela8mo ago
Hasta el momento me ha dado resultao Les recomiendo que prueben y es fácil la destinación
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-19 Version 3.2.0 Bugfix: Saved scripts no longer lose backslashes on the frontend (fixes regexes, escaped quotes and JSON-LD). Bugfix: Corrected priority placeholders and the footer scripts help text. Bugfix: Fixed the settings tab flick 3.2.0
- 2026-07-16 Version 3.1.5 Enhancement: General code refactoring and internal cleanup. Compatibility: Compatible with WordPress 7.0. Compatibility: Compatible with PHP 8.5. 3.1.5
- 2026-03-17 Version 3.1.4 Security: Added nonce verification and capability checks to prevent CSRF attacks. 3.1.4
- 2025-08-06 Version 3.1.3 Bugfix: Fixed download log file functionality issue. Enhancement: Improved data validation and security measures. Enhancement: Addressed RTL layout styling inconsistencies in admin dashboard. 3.1.3
- 2025-04-18 Version 3.1.2 Security Fix: Sanitize option value from debug mode. Enhancement: Update Languages (POT) file. Compatibility: Compatible with WordPress 6.8 3.1.2
- 2025-01-03 Version 3.1.1 Bugfix: PHP Warning for translation hook. 3.1.1
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.2.0). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 16 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Google Search Console, Facebook.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,472 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-24 300K+ → 200K+ down after 468 days in tier
- 2025-07-13 200K+ → 300K+ up after 520 days in tier
- 2024-02-09 100K+ → 200K+ up after 388 days in tier
- 2023-01-17 90K+ → 100K+ up after 33 days in tier
- 2022-12-15 80K+ → 90K+ up after 26 days in tier
- 2022-11-19 70K+ → 80K+ up after 20 days in tier
- 2022-10-30 60K+ → 70K+ up after 20 days in tier
- 2022-10-10 50K+ → 60K+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
NinjaTeam Header Footer Custom Code 200+ installs · 3.8★ · 4 shared tags B -
CM Header and Footer – Add custom scripts and styles to your header and footer with ease 1K+ installs · 4.1★ · 3 shared tags A -
Header Footer Code Manager 600K+ installs · 4.9★ · 2 shared tags A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 2 shared tags A -
Header and Footer Scripts 200K+ installs · 4.4★ · 2 shared tags B -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Insert Headers And Footers into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-headers-and-footers" width="480" height="300" style="border:0" loading="lazy" title="Insert Headers And Footers — Plugin Pulse"></iframe> Insert Headers And Footers: 200K+ active installs, 5.0★ (135 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-headers-and-footers
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