Simplest Analytics
by Stefan Klaes · Analytics
Simple webanalytics stored in the own database without setting cookies.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 61/100
Stale · Few reviews
Active installs
200+
≈290 estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” for “cookieless analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “cookieless analytics” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
61 health vs 67 average across 1,832 Analytics plugins
Install conversion
How it's measured →6.0%
of downloads still active
At least 200 of 3.3K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,009 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 585 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 585 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cookieless analytics | #24 | #15 | down 7 |
| analytics your tag | Not in the top 24 | ||
| cookieless your tag | Not in the top 24 | ||
| statistic your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
| video tracking your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” for “cookieless analytics”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “cookieless analytics” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 13 Jan 2023 · 1,389 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 321 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.6y ago
latest release · v1.3.3 · 27 Mar 2025
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 12 Jan 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ driu1.6y ago
This plugin is small, fast and beautiful. It helps to understand the key metrics of traffic. Where do visitors come from? Which pages are most popular and how much traffic do I have? Additionally, it’s possible to track campaigns, which is also nice. So yes, I really like this plugin!
Read on wp.org ↗ - ★★★★★ itbuero1.6y ago
Google Analytics can be an issue for many websites due to DSGVO and its requirements. So for long time, I was looking for an alternative analytics plugin which is reliable, lightweight and easy to use. Finally, I found Simplest Analytics and it works so well. It’s just perfect! Thank you very much for coding this amazing plugin!!!
Read on wp.org ↗ - ★★★★★ workmannen2.1y ago
I have tested dozens of statistics programs. None of them can find me when I go to the website with VPN and some other protections. This program had no problem with that.
Read on wp.org ↗ - ★★★★★ cingcong2.6y ago
Tested with WordPress 6.5 and working good so far.
Read on wp.org ↗ - ★★★★★ manapo232.9y ago
Provides all the necessary data for smaller projects and it just works
Read on wp.org ↗ - ★★★★★ muroio3.1y ago
Sehr praktisch und lightweight
Read on wp.org ↗ - ★★★★★ toadielein3.8y ago
Ich mag das Plugin wirklich gerne. Klein und Aufgeräumt. Vielen Dank dafür!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "use this").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 1,488 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("cookieless", "statistic", "video tracking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-12-19 100+ → 200+ up after 26 days in tier
- 2024-11-23 200+ → 100+ down after 4 days in tier
- 2024-11-19 100+ → 200+ up after 7 days in tier
- 2024-11-12 200+ → 100+ down after 1 days in tier
- 2024-11-11 100+ → 200+ up after 2 days in tier
- 2024-11-09 200+ → 100+ down after 1 days in tier
- 2024-11-08 100+ → 200+ up after 4 days in tier
- 2024-11-04 200+ → 100+ down after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A - N NewStatPress 8K+ installs · 4.6★ · 2 shared tags A
-
Lead Forensics 4K+ installs · 3.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Simplest Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simplest-analytics" width="480" height="300" style="border:0" loading="lazy" title="Simplest Analytics — Plugin Pulse"></iframe> Simplest Analytics: 200+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/simplest-analytics
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